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Kdo nic nedělá, nic nezkazí Tomáš Mrkvička, Tapitu
Vyléčený „narkoman“ vypovídá
Pár slov o měPár slov o mém projektuPár slov o vývojiPár slov o výsledcíchA několik poučení závěrem
Pár slov o mě
I. Nejsem programátor, kodér, vývojář, designer…
II. Jsem „Apple hater“  (původně)
Jáchym
[Tome, tady pusť první video]
El pato
[Březen 2009]Projekt „Savana“
Pár slov o projektu
tapitu =Beuatifulapps
„Kdybych měl 1000 dolarů na marketing, dal bych 990 do vylepšení produktu“Richard Seymour
29.5% uživatelů iPhone jsou iPhonemoms Zdroj: Greystripe.com
theikidsblog.comdadomatic.combestkidsapps.comiphone4kids.comiphoneandkids.comtheiphonemom.comcommonsensemedia.commomstakeonthings.comchildrensoftware.comparentreviewers.com
Volný prostor
Pár slov o vývoji
1. Programátor2. Výtvarník
Elance70-140 tis. CZK
[Říjen 2009]Reálně započaly práce
Cocos2d framework
Cíl: Vánoce200% nárůst iPhone1000% nárůst iPod Zdroj: Flurry.com
N1H1
[Jaro 2010]„Musím to dodělat!“
Savanna
[A tady je čas na druhé video]
Pár slov o výsledcích
[16.4.2010]Schváleno na AppStore
[23.4.2010]RELEASE!
Infamous „releasedate“ pitfall
Weby recenzující aplikaceOsloveno: 80Kódů rozesláno: 50Recenze: 2
theikidsblog.comdadomatic.combestkidsapps.comiphone4kids.comiphoneandkids.comtheiphonemom.comcommonsensemedia.commomstakeonthings.comchildrensoftware.comparentreviewers.com
1. týden
5. týden
Několik poučení závěrem
Poučení I.Den má 24 hodin
PR titulkyKidzponsibleOmalovánkyHra vytvořená dětmi…
Neexistuje nic jako „markeitng zadarmo“. Pokud nechcete dát peníze, musíte dát úsilí a čas
Poučení II.„Premature optimization is the root of all evil“
Poučení III.Počítejte s horším, doufejte v lepší
Co teď?
$$$
…nebosnížení ceny druhé kolo PRčeský appstoreverze vytvořená dětmi…
tomas@tapitu.comlinkedin.com/in/mrkvickatwitter.com/tomikk
Fotografieslajd 2: http://www.flickr.com/photos/10085409@N03/2709970876/slide 9: http://www.peekaboobarn.com/slide 10: http://www.flickr.com/photos/replicante/2806031854/slide 12: http://www.flickr.com/photos/jeffonsafari/80351522/slide 16: http://www.flickr.com/photos/dcmaster/4641560600/slide 20: http://www.flickr.com/photos/t_gregorius/3263908359/slide 24: http://navolnenoze.cz/prezentace/petr-reichl/slide 27: http://www.flickr.com/photos/alexmasters/500707342/slide 28: http://beavotron.deviantart.com/slide 30: http://www.flickr.com/photos/squeakywheel/150705954/slide 40: http://www.flickr.com/photos/bweisner/245881696/slide 53: http://www.flickr.com/photos/lwr/28239165/

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