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My AHA moments from UF2015

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Presented "My 6 AHA moments from User Friendly Conference 2015 in China" in UXSG meet up 19 on 2 Dec 2015 at IDA Hive Singapore. Same topic will present again on this Friday in T.Space - an open space type sharing session, and in monthly basis for Titaners.

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My AHA moments from UF2015

  1. 1. 9 December 2015 My 6 AHA moments from User Friendly 2015 Conference By Tomas
  2. 2. WeChat Payment
  3. 3. AliPay
  4. 4. Debit Card
  5. 5. QQ Wallet
  6. 6. 7
  7. 7. 1st AHA moment • Always have a backup plan. • User Centered Service Design Thinking. • Startup Metrics Model – AARRR – Acquisition(Marketing, Promotion), Activation(First Experience, AHA, WOW, Sweet spot), Retention(Return), Revenue(Profit) and Referral(Word of Mouth). – Painful point: first time bank account setup takes time. – Sweet spot: one click micro payment, limited low risk. 8
  8. 8. Workshop
  9. 9. 2nd AHA moment Create private group chat for workshop Invite participants to join Post out questions during workshop so trainer could answer after Continuous learning: Group develop to become focus group community 11
  10. 10. Recruitment flyer
  11. 11. Career Development Direction Generalist Specialist 13
  12. 12. 3rd AHA moment • Awareness of current China industry hiring market. • Interested in “PPT Designer” job scope? • Career development direction – T-shaped people – Generalist vs. Specialist – Broader is preferred, and too broad is not practical 14
  13. 13. Shenzhen MRT
  14. 14. Green Power Bike
  15. 15. Innovation Anywhere
  16. 16. 4th AHA moment • City as a product, and with visioning. • Product vision – What is your product vision? – What are your product concepts? – Are product concepts communicated with all team members? – Are your actions aligned with your concepts? – What’s your feedback loop? 19
  17. 17. Where to eat?
  18. 18. 5th AHA moment • What kind of “moment” as a Product Owner, or team could ever create this idea? – Idea to bank on Micro Moment to ask for direction? • Learn, unlearn and relearn – The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. - Alvin Toffler 24
  19. 19. KTV moment
  20. 20. 6 AHA moment • Service Design Thinking – K mi – Why a customer need this service? – What are the painful points customers encounter when using KTV? – What are the sweet spots service we could provide? • Micro-moments fill the need (Google): – I want to learn… – I want to buy… – I want to know… – I want to go… – I want to do… 27
  21. 21. About UF 2015 • 700+ participants, 30+ volunteers • 95%+ are from local companies • BAT companies, UX experts – Baidu, Alibaba, Tencent • Language – 4 keynotes and 7 workshops conducted in English. – 33 workshops conducted in Chinese. 29
  22. 22. Cost • UF2015 Ticket + Workshop – SGD 1,924 (RMB 10,000 RMB) • Flight and accommodations – Flight SGD 600 – Hotel SGD 400 30
  23. 23. 34 Thank you!

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