Exploring the Future Potential of AI-Enabled Smartphone Processors
FITC Tokyo 2014
1. UNDA VIDEO MESSANGER AND
THE FUTURE OF COMMUNICATION
a tale of a creator founded a startup in silicon valley
NAO TOKUI
徳井直生
徳井直生 @naotokui
2. SHORT BIO
• Researcher of Artificial intelligent
• Musician / DJ / Sound Artist
• Founded Qosmo, inc. 2009. Small collective of coders and artists.
IT x Music x Art
• Started working on “unda” video messenger in 2012.
Seed funded by a VC in Silicon valley.
• @naotokui / www.naotokui.net
徳井直生 @naotokui
3. TOPICS
• unda video messenger - ongoing story
!
• Startup 101 for Creators
• Lessons learnt in Silicon Valley
• How to avoid traps creators tend to fall into
徳井直生 @naotokui
16. UNDA HISTORY
• Oscar (CEO) and I met in 2011.
Started working on a prototype in Nov 2012
• May 2013, Got a seed fund from 500 Startups
• June 2013, The first launch!
• Oct 2013, Started Tokyo office
• Now we are a team of 6 people, incl. 4 iOS/Android developers
徳井直生 @naotokui
17. ORIGINAL UNDA TEAM
C EO
D e si g n e r
An dro id
C TO / iO S
Jalapeño Sushi
徳井直生 @naotokui
39. WHICH CAMERA OUR USERS USE
In Mexico
Back Camera
18%
83%
Front-facing Camera
40. WHICH CAMERA OUR USERS USE
In Japan
Front-facing Camera
25%
Back Camera
75%
41. ISSUE #1: AWKWARDNESS
• People tend to feel awkward to talk in front of video camera.
• How can we foster a new social norm?
• People are not used to shooting video.
• Filters and motion sticker might help to mitigate the
awkwardness.
徳井直生 @naotokui
44. ISSUE #2: USE CASES
• Where is our target users?
What kind of use cases we can think of?
• We are not trying to replace text messaging
• Unda is for intimate communication.
• Couples (long-distance relationship)
• Family members.
• For illiterate people in developing countries (20% of population)
徳井直生 @naotokui
51. DO NOT TRY TO MAKE IT PERFECT
• Don’t think like “we cannot beat A with this poor quality” nor
“Their product B is better than ours in terms of degree of
completion”
• The question you should ask will be how you can find a niche
nobody has found nor tackled correctly as fast as possible.
• If users like your product even though it has limited feature set
yet, it means you found something unique and valuable.
徳井直生 @naotokui
52.
53. 3 . B E L I E V E I N MO U R I IC SE A
Y ET
D
数字が友達
http://www.flickr.com/photos/grandmaitre/5846058698/
54. NUMBERS MATTER
• Do not believe your ideas, gut instinct, design esthetics … too
much.
• Keep your eyes on metrics.
• Know how users use your product through numbers and reflect
it into next release as fast as possible.
• You don’t have to be an expert of metrics.
徳井直生 @naotokui
55. RELEASE
AS FAST AS POSSIBLE!
YOUR
ORIGINAL
IDEA
VER 0.1
If your users finally love it,
then try to make it perfect
and scale!!
V
V E R 0 . 2 V E R V0E 3 V E 4 0 .R 0V 6 R 1 . 0
. R0. R E 5 .E
EUREKA!
Get user feedback.
T w e a k y o u r p r o d u c t A S A P.
ITERATE!
56. 1. Do not try to make it perfect!
2. Release as fast as possible!
3. Listen to your customers/users.
Keep your eyes on numbers.
徳井直生 @naotokui
