New Media - Online, Social, Mobile

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New Media – Are YOU Ready For It?

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Online vs Traditional How are marketing budgets being allocated in 2010? Report from Singapore Infocomm Technology Federation

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On The Go: Mobile 40% of 7m mobile phone (well above global 23%) 50% by end of 2010 70-80% of new handsets sold are smart phones In the future, smart phones will just be the normal basic phone we have today

On The Go: Mobile

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On The Go: Mobile ,[object Object],[object Object]

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Product Design Trends in 2024 | Teenage Engineerings

Product Design Trends in 2024 | Teenage Engineerings

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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How Race, Age and Gender Shape Attitudes Towards Mental Health

How Race, Age and Gender Shape Attitudes Towards Mental Health

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AI Trends in Creative Operations 2024 by Artwork Flow.pdf

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marketingartwork

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PEPSICO Presentation to CAGNY Conference Feb 2024

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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Social Media Marketing Trends 2024 // The Global Indie Insights

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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RachelPearson36

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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Product Design Trends in 2024 | Teenage Engineerings

Product Design Trends in 2024 | Teenage Engineerings

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How Race, Age and Gender Shape Attitudes Towards Mental Health

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AI Trends in Creative Operations 2024 by Artwork Flow.pdf

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Social Media Marketing Trends 2024 // The Global Indie Insights

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Trends In Paid Search: Navigating The Digital Landscape In 2024

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5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

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12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

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New Media - Online, Social, Mobile

1. New Media – Are YOU Ready For It?

2.

3. Online vs Traditional How are marketing budgets being allocated in 2010? Report from Singapore Infocomm Technology Federation

4.

5.

6.

7.

8. On The Go: Mobile 40% of 7m mobile phone (well above global 23%) 50% by end of 2010 70-80% of new handsets sold are smart phones In the future, smart phones will just be the normal basic phone we have today

9. On The Go: Mobile

10.

11.

12.

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Editor's Notes

this is a report from singapore infocomm technology federation. It shows how more than 120 organisations in singapore have allocated their budget for 2010. Mktg budget for nearly 45% of organisations surveyed have their online media bucket increased, while only 20% of those surveyed have increased their print budget. Those who have no change are quite equal throughout. And interestingly, 25% of organisations surveyed have cut their print media budget. And this print budget is probably being shifted to online media
Why Traditional Media are losing out? Because more affordable computers and high speed internet (Dell, Netbooks, Chrome OS)
Cost –effective (ROI) (Targetted) Ability to track (Eyeballs hotspots) (Behaviour) Immediate call-for-action Blogs (new age word-of-mouth recommendation) (Lifespan) The ability to search Google Instant People can search faster Google is hoping it will change users’ behaviour to search faster and more often Ads performance on Google may be affected
Facebook: That is why it is so viral as ppl have inculcated the habit of sharing content. It helps make things even more viral with FB features like FB Like, Fan page, FB Connect, FB Apps/Games. Twitter: I know a lot of people still don’t get twitter. As FB’s owner once said, it’s more of place for self-expression. Other than following your friends and celebrities to know what’s going on in their life, twitter members are following organisations to get updated with latest news and promotions. Take off rate may be slow in Singapore, but sooner or later it will rolling.
One thing we need to know is most people have quite a bit of free time on hand Create something for these people Game, video, contests, something Only if it is something interesting enough to engage people will people then share, thus making it viral
Need I say more about Singapore’s tech-gadget-hungry society? 40% of the 7m mobile phone in Singapore are smart phones. Way above the global average of 23%. It’s estimated by christmas it will be 50% with more smart phones offerings from iphone4, android and windows phone. This growth pace is possible as 70-80% of all new mobile phones sold are smart phones. And in the future, smart phone will just be the normal basic. Just like how now almost every basic have got a build-in camera and color-screen.