Mkt Plan

What is a Marketing Plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IpKin Anthony Wong, Ph.D. Macau University of Science and Technology

The Goal ,[object Object],[object Object]

Planning Relationships and Frequency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planning Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

I. Strategic Situation Summary (or Executive Summary) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

II. Company Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tools ,[object Object],[object Object],[object Object],[object Object]

What do consumers need? ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE DEMOGRAPHIC TRAP ,[object Object],[object Object],[object Object],[object Object]

III. Current Market Situation for the Market-Targets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

III. Current Market Situation for the Market-Targets ,[object Object],[object Object],[object Object]

IV. Environmental Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

V. Marketing Objectives and Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Matching Location With… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

State your objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

IMPORTANT ,[object Object],[object Object],[object Object],[object Object]

VI. Marketing Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VII. Market Mix Strategy for Each Market Target

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Why’s of Feasibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Promotional Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VIII. Financial Forecasts and Budgets ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IX. Controls and Contingency Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Controlling the Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

X. The Conclusion ,[object Object]

INTERNATIONAL PLANNING PROCESS Source: Philip R Cateora, International Marketing, Irwin, 1996.

Mkt Plan

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Mkt Plan