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Philadelphia, PA // (215) 825-7423 // inquire@messagefirst.com
7 Principles of Prototyping
Refresh DC
Todd Zaki Warfel
Principal Designer Researcher
Philadelphia, PA // (215) 825-7423 // inquire@messagefirst.com
?
Philadelphia, PA // (215) 825-7423 // inquire@messagefirst.com
7 Guiding Principles
1Know your audience and
intent.
Philadelphia, PA // (215) 825-7423 // inquire@messagefirst.com
Design Sales CEO
2Plan a little. Prototype
the rest.
3You can draw.
Philadelphia, PA // (215) 825-7423 // inquire@messagefirst.com
4It’s a prototype—not the
Mona Lisa.
Philadelphia, PA // (215) 825-7423 // inquire@messagefirst.com
5If you can’t make it—
fake it.
6Prototype only what you
need.
Philadelphia, PA // (215) 825-7423 // inquire@messagefirst.com
7Reduce risk. Prototype
early and often.
Philadelphia, PA // (215) 825-7423 // inquire@messagefirst.com
Practical Prototyping
rosenfeldmedia.com/books/prototyping/
toddwarfel.com
Todd Zaki Warfel
Principal Designer Researcher

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7 Prototyping Principles