1. What Google+ Can Teach Us About Project Trajectories @ToddOgasawara { Project+ } 2011.08.18 "Thirsty Third Thursday" Software Developers Networking Event Co-sponsored by HCTS & HTDC http://goo.gl/nUwP3

2. Todd Ogasawara Todd@MobileViews.com Co-Editor, SocialTimes.com Mobile Vertical Senior Contributor, BYTE Coordinating Member: { Project+ } 2

3. Todd Ogasawara SocialTimes.com http://socialtimes.com/category/mobile BYTE http://www.informationweek.com/byte/authors/7070 O’Reilly Media http://www.oreillynet.com/pub/au/1231 OgasaWalrus http://ogasawalrus.com/myblog/ 3

4. Todays Topics The New Normal for jobs and projects Google+ as a lesson for project trajectories and launches { Project+ } : A federated professional services & projects model 4

5. The new normal 5

6. The New Normal Not your father’s job template No 30 years on the job No gold watch (unless you buy it yourself) Project-based instead of job-based Resources (skill sets) may be difficult to identify and find Asymmetrical resources and requirements 6

7. Google+ as a project lesson 7

8. Questions for you… How many of you are software developers or engineers? How many of you are managers (of any kind)? How many of you have tried Google+? How many of you are using it regularly? 8

9. Questions for you… How many of you have ever said something like this? If I had enough money and a super-talented team, I could easily build X! 9

10. Google Does! And, Yet… Consider these failed Google acquisitions/projects/products: Dodgeball Jaiku Orkut (except in Brazil and India) Buzz Wave Google TV Android tablets (so far) 10

11. Lesson? Money + Talent does NOT guarantee success 11

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13. What We Know About Google+ Tied to Gmail account Photos tied to Picasaweb Launched June 28, 2011 25+ million accounts as of Aug. 3, 2011 Android app available iPhone app available 13

14. What Google+ Adds to Social “Circles” of people followed Asymmetrical – more like Twitter than Facebook Hangout: Multi-person video chat Huddle: Carrier-less text messages to devices & phones Angry Birds on the desktop? (games) 14

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16. What Google+ is Missing (1) Search! API! (yet) (except for games) Ability to deal with businesses and brands Ability to deal with users under the age of 18 Huddle (text messaging) cannot be used on the desktop Hangouts (video chats) cannot be used on a mobile device 16

17. What Google+ is Missing (2) Effective way to deal with voluminous contributors Way to see most recent items instead of most commented Way to filter out animated GIFs! 17

18. Lesson? Money + Talent does NOT guarantee feature completeness 18

19. Lessons Learned from Google+ The smartest team money can buy does not ensure a project will launch complete Weigh feature completeness vs. release time Google+’s core features at launch were “good enough” Adding new features after launch makes happy clients happier 19

20. { project+ } 20

21. Projects <> Gantt/PERT Charts 21

22. { Project+ } Money is limited 100% of required skillsets in a fixed team is near impossible to achieve Some projects are bigger than an independent consultant/developer can handle Project trajectories have chaotic segments Formalizes the already federated relationships we have with other professionals Provides a support structure for individuals or small teams Makes it possible to approach a Google+ sized project without a Google sized team 22

23. Thank you! @ToddOgasawara http://goo.gl/nUwP3 23