3. Happy 30th Birthday IBM PC! Born: August 12, 1981 Image courtesy: http://oldcomputers.net/ibm5150.html 8/11/11 3
4. 8/11/11 4 …while PCs will continue to be much-used devices, they're no longer at the leading edge of computing. They're going the way of the vacuum tube, typewriter, vinyl records, CRT and incandescent light bulbs. I, personally, have moved beyond the PC...My primary computer now is a tablet. (Aug. 10, 2011) Mark Dean. One of the 12 engineers who designed the IBM PC and the chief engineer of the IBM PC/AT design team. http://bit.ly/nptibP
5. Todd Ogasawara Todd@MobileViews.com Co-Editor, SocialTimes.com Mobile Vertical Senior Contributor, BYTE Coordinating Member:Project+A federated consulting group 8/11/11 5
9. The Rise & Fall of Newspapers Newspaper circulation in 2008 dropped to 1945 level 1945 U.S. pop. 140M 2008 U.S. pop. 312M 220% more people Newspaper circulation in 2020 will be about the same as 1940. Source: Newspaper Association ofAmerica 8/11/11 9
10. Communications Shifts 10 Source: FCC p. 16 of 2008 Trends in Telephone Service Report http://fcc.us/qBQvnB 8/11/11
11. Communications Shifts: Mobile 11 4.3% increase in households wireless only 2008 to 2009 43.1% of adults renting homes only have wireless phone service 24.5% of U.S. households do not have landline phone service 22.9% of adults only have wireless phone service 1.7% of adults have no phone service Source National Center for Health Statistics/CDC, 2009http://1.usa.gov/qkEu9V 8/11/11
13. Communications Shifts: Mobile 13 59% of adults access Internet wirelessly from notebook or phone (51% in 2009) 47% of adults access Internet with notebook using WiFi or 3G card (39% in 2009) 40% access Internet (including email & IM) from phone (32% in 2009) Source Pew Internet: http://bit.ly/pehcP2 8/11/11
15. Pew Internet Smartphone Use Survey (2011) Between 30 and 40% of surveyed say they have a smartphone. Of these: 87% access the Internet or email 68% go online daily 25% go online mostly using a smartphone http://bit.ly/nAgjxH 8/11/11 15
16. Google: Mobile Ads Trends (2011) 85% of mobile devices will be web enabled by 2012 Mobile search grew by 400% in the past year 33% of search have local intent 59% of people visit a local store after searching for it on a mobile device August 2011 http://bit.ly/qI09YE 8/11/11 16
17. Portfolio.com SMB Survey (2011) 71% of SMB employees use mobile technology to work outside of the office Mobile-fluent firms earn $10.8 million annually Mobile laggards firms earn $5.7 million http://rww.to/rkhBy8 8/11/11 17
18. Guardian UK:Africa's mobile economic revolution 50% of people in Africa (1 billion) have a cell phone 2005 London Business School study:Forevery additional 10 mobile phones per 100 people in a developing country, GDP rises by 0.5%. http://bit.ly/ptFlUM 8/11/11 18