Ken Courtright presents growth techniques to the EO in Dubai.

2. Copyright 2014 - All Rights Reserved Today’s Growth Consultant
Disclaimers:
240 W.P.M….

3. Copyright 2014 - All Rights Reserved Today’s Growth Consultant
slideshare:

5. 23 years… What led us to Dubai
3100 clients -- 600+ rev. gen. sites
Often…
Problem
Solved in
Different
Industry
We have
Unique
Perspective
Found unique way to combat “ENTROPY”

6. Current status has allowed opportunity…

9. Today…

10. Everything covered today is Case Study based

11. What, exactly, does our 2 companies do?

12. 1. Build “Revenue Generating Websites”

13. 2. Buy “Revenue Generating Websites”

14. 3. Teach how to “Build” or “Buy” “Rev. Gen” websites

15. 4. Allow “Everyone” to play…
We “live out” 1 / 75 rule - 5% of our half, for LIFE !!
Does your business “Allow Everyone to Play” ?

16. Let’s Get Started

17. 4 M’s run business
The Model is most difficult to get right…
Model + # marketing = “Working Model”
Working Model = Relax in #’s
McD’s – 4% - 30 years – 13 executives
Market Model
Management Money
…because you are inside it

18. McD’s – 4% - 30 years – 13 executives
2% & 2% - 1975 – 2005 up and to the right
Model + # marketing = “Working Model”

19. Working Models “RUN” businesses
* People manage Models
Model + # marketing = “Working Model”
Goal 600+ websites

20. Model vs. Marketing Test
Quick Test: (paper / pen)
Can you relax in the #’s or…
…what are we going to try next?
What % in Zone of Influence “Know You Exist” ____?
What % would business grow if 100% knew you existed?
Could you relax if 100% knew you existed?
Yes = Marketing Problem No = Model Problem

21. I’m going to spend the rest of my time…
…on Marketing

22. Few different types of Marketing
Radio
Television
Billboards
PR – Media Tours (book / movie launches)
Drip Campaigns (usually to a landing page / trip wire)
Buy and Bring Back
Social Media (Nissan & Ford)
Review Campaigns (travel / amazon)
Belly to Belly - cold calling / networking
Direct Mail (with hard stop)
Rewarding Referrals
Which one’s best? Entropy forces 3+
Google Search

23. Online vs. Offline Marketing
80% of business STARTS or FINISHES online ??
What “Precedes” marketing?
What has to be SOLID before marketing?
Brand – Product - Reputation
Your Online Credibility
Often Determines Your
Over-All Income…
First Sentence of “Guerrilla Marketing Today”
-Ken Courtright

24. The “Attorney” story
Great Product
True Time Saver
2500 Emails to Atty’s – 0 response
Should I sue the email company?
Nobody is Willing to be… YOUR FIRST CUSTOMER
Is there evidence I might be your FIRST?
Your Online Credibility
Often Determines Your
Over-All Income…
The “Attorney” had NO credibility

25. Case Study
Evidence:
Dentist:
Nick…
What should
I Do?

26. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
What if you could achieve
Same Results
Without paying for it?
Let’s dig in

27. If you looked more trustworthy, Would you
be able to do more business?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Do people JUDGE other people?
”3 Seconds” – We are Judged & Convicted

28. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
So… Lets put this to the test?
Which of these financial advisors did
76% of people trust with their money?

29. Copyright 2014 - All Rights Reserved Today’s Growth Consultant
If everyone judged these two men…
… Is EVERYONE judging:
you
your website
your business

30. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
HOW DO WE KNOW??
Fact: Put the right S.U.I.T. on your website…
…Revenue WILL Follow
You aren’t so special that the following
methods won’t work for you
Best Part of my talk…

31. Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Had a hunch… “Social Proof”
Let’s test hunch
Some of 600 made MORE $$
2014 Personal Goal:
Why do some make more $$?

32. Closer look at “SOCIAL PROOF”
“Social Proof” asks…
What do our potential clients
NEED To See
to BUY from us?

33. Power of “Social Proof”
We Follow Suits Sell

34. Power of “Social Proof”
We are Followers first,
Leaders ONLY when have to
A “Group” CAN’T be wrong
There is Safety in a Tribe
Sell your Audience to your Audience
Fear of Loss…”Display your Resume”
Perception is Reality
Comedian in a Suit
Put your “Suit” on
The Media is your “Suit”
GIVE them someone to Follow
“Prove you have clients” – ProBono!
4 Principles of website engagement
“Social Proof” Fact: Action Needed:

35. Our Guinea Pig Sites……Added ABSOLUTELY NOTHING…..Results:
1 out of 8 1 out of 3.5

36. One might say…
That’s great for Ken, he’s got 52 Writers,
Designers, Programmers, Developers…
…What the heck can “little old me” do?
Let’s look at what we actually did…

37. * Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
2. Suit Coat
*(haro)
1. GLFT Shirt
Google +
Linkedin
Facebook (fan page)
Twitter
Positions “Presence” on
4 of 10 Largest !!
Ps. YouTube a 12 yr. old

38. Is there anything on this page
“little old you” CAN’T do?
For some, this just made you 1MM+, EASY!!

39. Suffocating Thought
Recently evidence proves…
Being the “Best”
is no longer a differentiator.
Why?
Because YOU are saying it
It’s only true if the WORLD say’s it so !!
-Social Proof

40. For Revenue Generating Purposes…
Trust Trumps EVERYTHING
B.C. – 1995 Know – Like – Trust (voice = person)
1995 – Forever Trust - Know – Like – Trust (voice = pc)
Is it Better to HAVE Credibility
–or-
To APPEAR to have Credibility?
Best Business Question of our time…

41. “ Can the people finding your site
Trust YOU with
THEIR MONEY? ”
What Proof do you give?
Only acceptable proof is
“Social Proof”

42. Stand up, Turn to your left neighbor and say:
“I need to STRENGTHEN my
Online Reputation…
…my business
Depends on It”
Now your right neighbor and say:

43. Credibility Popularity Author Equity
Next up… How Google “Ranks” or “Stacks”

44. •Tools we use
Google Alerts
Google Adwords Keyword Tool
BuzzSumo
SemRush

45. Anyone interested in “Rookie to Expert”
12 months - NO training - NO school?
Editorialize Content
“ContinuityCompliance.org”
1 – 2 x per week…
** 300 words - Like / Disagreed with / Full Article click here
6 – 12 months, you WILL be expert, website have LARGE following

46. Next…Maybe the most powerful revenue generating
Tool we use on all 600+ websites

47. How Great Would It Be?

51. If you click
“Oreo” Ad
Snackworks pays
Google $1.16

53. If you click
“Oreo” Ad
Snackworks pays
Google $1.16

54. Next Post on Website
Next Book Title
Next Book Chapter
Next PRODUCT LINE

55. Where’s the Money?

56. Corning took MONTHS to figure out next product
Your Product / Company / Industry WILL die!
Why Tool So Valuable?
Entropy -- Any heard of “Corning”?
Today…5 Minutes

58. If 25:
Louie’s Pizza
If 15:
“What would you do” game