Overview of the key components that provide the return on investment in an XML workflow. (Brian O’Leary, Magellan Media Consulting Partners)

1. ROI Drivers
StartWithXML Forum
January 13, 2008

2. CalculaCng a return on investment
• The investment: ShiGing from process
complexity to content agility
• The return: Both cost management and
revenue growth
• Different models for different kinds of books

3. From complexity to agility
StarCng point – XML transiCon
“Write once, read
once” (single‐
format delivery)
“Write once, read many”
(suppor;ng mul;ple
formats and uses)

4. Making the business case
Business case components taken
from “StartWithXML: Why and
How” research paper, secCon 2.1)

8. Content
aggregaCon
Custom
publishing
Digital
markeCng

10. EsCmaCng XML’s potenCal benefits
Many
Cookbooks
Religion (esp Bibles)
STM
EducaCon
Business
Travel and
Author tourism
Reference
or Tests
“Chunks” annotated
ediCons
FicConal series Travelogues
Historical ficCon (opportunity to
capture people, places, events)
Scholarly
monographs
Novels
Few or
none
Low Frequency of or potenCal for reuse High

11. EsCmaCng XML’s potenCal benefits
Many
Cookbooks
Religion (esp Bibles)
STM
EducaCon
Business
Travel and
Author tourism
Reference
or Tests
“Chunks” annotated
ediCons
FicConal series Travelogues
Historical ficCon (opportunity to
capture people, places, events)
Scholarly
monographs
Novels
Few or
none
Low Frequency of or potenCal for reuse High

12. EsCmaCng XML’s potenCal benefits
Many
Cookbooks
Religion (esp Bibles)
STM
EducaCon
Business
Travel and
Author tourism
Reference
or Tests
“Chunks” annotated
ediCons
FicConal series Travelogues
Historical ficCon (opportunity to
capture people, places, events)
Scholarly
monographs
Novels
Few or
none
Low Frequency of or potenCal for reuse High

13. Recapping…
• Process complexity content agility
• Cost management and revenue growth
• Different models for different kinds of books