5. A Global Platform for Conversation, Connection &
Collaboration: Social Media Week 2010
11 cities | 18k attendees| 475 events | 200k unique visits | 5M impressions
FEB 2010
• London
• Berlin
• New York
• Toronto
• São Paulo
• San Francisco
SEPT 2010
• Los Angeles
• Buenos Aires
• Mexico City
• Bogotá
• Milan
6. A Global Platform for Conversation, Connection &
Collaboration: Social Media Week 2011
20+ cities | 35k attendees| 700+ events | 400k unique visits | 10M impressions
SEPT 2011*
• Los Angeles
• Milan
• Mexico City
• Bogotá
• Buenos Aires
• Berlin
• Barcelona
• Santiago
• Miami
• Chicago
• Sydney
• Shanghai
* Forecasted
FEB 2011
• New York
• London
• Toronto
• San Francisco
• São Paulo
• Paris
• Rome
• Hong Kong
• Istanbul*
• Rio de Janeiro*
* TBC
38. Summary
• Many-to-many communications changes how we as a
society communicate
• Social networks are growing, but Facebook is fast
becoming the dominant platform globally
• We are more connected, information disseminates
faster and we are all influencers
• Global collaboration is real and happening
• Business strategies are evolving allowing co-creation
and collaboration at scale .
Second it removes the barrier of distance. The distance between a social enterprise investor, a program officer, or a policy maker or a global citizen of the world a person in the slums of Kenya or India or even from state to state has never been smaller.
People can now communicate through these new channels in spite of geographic, economic and ethnic differences. And, with this new capability people –those people dedicated to development and social innovation — are finding tremendous insight and inspiration through their social media interactions because of these differences.
And thirdly it expands the circle of social concern. We can now discuss, highlight and organize around the initiatives that are actually working and that we care about. These capabilities in turn expand the circle of social concern we all feel and increases the possibilities for acting on those concerns.
More connected than ever before
Information sharing is faster
Everybody is an influencer and anyone can influencer anybody!
Earthhour.org (an initiative of the WWF) mobilized an estimated 4,088 cities in 88 countries to participate in Earth Hour 2009, ten times more cities than Earth Hour 2008. Earthhour.org asked households and businesses to turn off their non-essential lights and other electrical appliances for one hour to raise awareness towards the need to take action on climate change.
Through the United Nations Stand Up Take Action – End Poverty Now campaign more than 173 million people participated in the largest mobilization around a single cause. Events were organized and coordinated via Facebook, Twitter and Stand Up’s interactive website.
World Cup hashtag #WC2010 received 80M impressions in the first 24 hours for the tournament
The England team received 500k Facebook Likes before the World Cup started
i.e. how we design and build a global program of events?
Ability to organize communities of Web participants to develop, market, and support products and services.
‘Get Involved’
Global Advisory Board
Local Advisory Boards
Three tiered curation framework
i.e. “tapping into a world of talent.”
Sourcing new city partners
Indentifying new speakers
Identifying topics, themes
Identifying partners, sponsors etc
Collaboration with a network of
Challenge for 2011
How does one small team of six people manage to collaborate with…
18 countries
24 city partners
600 Advisory Board members
1,000 event organizers
35,000 attendees
Answer?
Facebook
Skype
Yammer
Basecamp
Google Docs
Video conferencing
How does one small team of six people manage to collaborate with…
18 countries
24 city partners
600 Advisory Board members
1,000 event organizers
35,000 attendees