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Essential Tips for
Effective Menu Design
8
A thoughtfully designed menu can make a significant impact on
revenue by drawing attention profitable menu items
and leaving...
Menu engineering specialists say that
our eyes typically start in the middle
of a page, then move to the top right,
then t...
Studies show that use of white space
improves reader comprehension by up to
30%. If you want your menu to leave a
lasting ...
If something’s important – highlight it! The
same principle of underlining important
words in a sentence also applies to m...
A study at Cornell found that diners who
ordered from a menu without dollar signs
($) spent significantly more than those w...
Don’t lose site of the fact that your menu is
a direct reflection of your restaurant’s
pricing strategy and brand.
If low p...
A study at Bournemouth University found
that there is a “sweet spot” between too
few and too many menu choices.
Customers ...
Renowned menu engineer
Gregg Rapp has found that including a
nice-looking picture alongside a food item
increases sales by...
Use menu item descriptions to
communicate the deliciousness of a dish.
Words like “savory,” “buttery,” and “crisp”
elicit ...
Menu design is only effective if you’ve already analyzed the
cost and profitability of your menu items.
Bonus! Download thi...
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Wondering how menu engineering can influence your menu design? Check out these tips and tricks!

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8 Tips for Effective Menu Design

  1. 1. Essential Tips for Effective Menu Design 8
  2. 2. A thoughtfully designed menu can make a significant impact on revenue by drawing attention profitable menu items and leaving a lasting impression with the guest. These tips should be only implemented with your restaurant’s individual brand and personality in mind.
  3. 3. Menu engineering specialists say that our eyes typically start in the middle of a page, then move to the top right, then top left. 1. The Golden Triangle Consider putting high-margin dishes at the center and upper right corner of your menu.
  4. 4. Studies show that use of white space improves reader comprehension by up to 30%. If you want your menu to leave a lasting impression, plan to incorporate some negative space into menu design. 2. Use White Space Leave some negative space to improve aesthetics and to ensure that the guest isn’t overwhelmed.
  5. 5. If something’s important – highlight it! The same principle of underlining important words in a sentence also applies to menu design. 3. Give Visual Direction Use boxes, lines, and color to attract attention to your high- margin menu items.
  6. 6. A study at Cornell found that diners who ordered from a menu without dollar signs ($) spent significantly more than those who ordered from a traditionally priced menu. If menu items are more expensive but quality is a focus, use menu design to downplay cost. Consider removing dollar signs and don’t list prices in a single column. 4. Use Price Strategically
  7. 7. Don’t lose site of the fact that your menu is a direct reflection of your restaurant’s pricing strategy and brand. If low prices and good value are an important part of your brand, use your menu to convey that message. 5. No Really, Use Price Strategically Highlight economic value by enlarging prices and strategically packaging menu items.
  8. 8. A study at Bournemouth University found that there is a “sweet spot” between too few and too many menu choices. Customers like to see 6 items per category in fast food shops and and 7-10 items for fine dining restaurants. 6. The Burden of Choice Match the length and options on your menu to match your customers’ expectations.
  9. 9. Renowned menu engineer Gregg Rapp has found that including a nice-looking picture alongside a food item increases sales by 30 percent. 7. Carefully Select Pictures Especially on digital menu boards, consider using high-quality photos of high-margin items to entice diners.
  10. 10. Use menu item descriptions to communicate the deliciousness of a dish. Words like “savory,” “buttery,” and “crisp” elicit a visceral reaction. Have fun with it! Use descriptions to convey the restaurant’s personality. 8. No Pictures? Use Imagery in Words Use highly descriptive language when copywriting your menu – make your guests feel something when they read it.
  11. 11. Menu design is only effective if you’ve already analyzed the cost and profitability of your menu items. Bonus! Download this free Profit & Loss Statement Template. Download the P&L Template Here
  12. 12. t

Wondering how menu engineering can influence your menu design? Check out these tips and tricks!

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