The global breakfast cereals market was valued at USD 32.5 billion in 2012 and is expected to grow at a CAGR of 4.1% from 2013 to 2019, to reach an estimated value of USD 43.2 billion in 2019. Browse Global Breakfast Cereals Market Report with Full TOC at http://www.transparencymarketresearch.com/breakfast-cereals-industry.html

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117
Pages
Report
Published Date : Feb
2014

3. Transparency Market Research is Published new Market Report “Breakfast Cereals Market
- Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 -
2019," the global breakfast cereals market was valued at USD 32.5 billion in 2012 and is
expected to grow at a CAGR of 4.1% from 2013 to 2019, to reach an estimated value of
USD 43.2 billion in 2019.
The need for convenience and busy schedules of people has been propelling the processed
food industry, which includes breakfast cereals. Developed nations already have breakfast
cereals as part of their regular course of meals. Increasing per capita income in developing
countries is further giving the breakfast cereal industry a new dimension to look for.
The declining market in the U.S. is compelling the companies in this industry to increase
their markets in the emerging economies. These companies have been increasing their
advertising spends in the emerging markets in Asia pacific region to make consumers aware
about the breakfast cereals and the health benefits associated with them. Companies have
also developed some brands according to the regional preferences, such as inclusion of
saffron and raisin flavored cereals in India.
Breakfast cereals are broadly marketed under two segments: Ready-to-eat (RTE) cereals
and Hot cereals. The market for RTE cereals is much bigger as compared to Hot breakfast
cereals. The RTE cereal had the larger share in the breakfast cereal market and was valued
at USD 27.8 billion in 2012. However, the Hot cereals is growing at more than double the
CAGR of RTE cereals due to its increasing consumption in the Asian markets.
Geographically, North America, led by sales from the U.S., accounted for the largest share
in the breakfast cereals market and was valued at USD 13.9 billion in 2012. Though China
does not have a large market, but the market in the country is growing at a brisk pace,
therefore showing opportunities for the companies to increase investments in this region.
Major companies operating in the market are Kellogg's, Cereal Partners Worldwide and
PepsiCo.
The breakfast cereals market is segmented as follows:
Breakfast Cereals Market, By Product Segment
 Ready-to-eat (RTE) Cereals
 Hot Cereals
PR : Global Breakfast Cereals Market is Expected to Reach USD
43.2 Billion Globally in 2019: Transparency Market Research

4. Browse Global Breakfast Cereals Market Report with Full TOC at
http://www.transparencymarketresearch.com/breakfast-cereals-industry.html
Breakfast Cereals Market, By Region
 North America
 Europe
 Asia Pacific
 Rest of the World (RoW)
The breakfast cereals market for each major country include:
 Market Overview
o Market Size, by segment, by volume (Historic and Forecasted)
o Market Size, by segment, by value (Historic and Forecasted)
 Competitive Landscape
o Market Share, by company, by value (2012 and 2019)
o Market Share, by distribution channel, by value (2012 and 2019)
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5. Chapter 1 Preface 11
1.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 11
Chapter 2 Executive Summary 13
Chapter 3 Breakfast Cereals – Market Overview 16
3.1 Introduction 16
3.2 Drivers 17
3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17
3.2.2 Growing number of convenience stores are increasing brand visibility and
changing breakfast habits in emerging markets 17
3.3 Restraints 18
3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18
3.3.2 Availability of alternative breakfast options undermines market growth 18
3.4 Opportunities 19
3.4.1 New tastes and new consumer groups offer market growth opportunities 19
3.5 Challenges 19
3.5.1 Expensive production of gluten-free products is expected to increase production
cost 19
3.5.2 Rising energy and commodity prices pose a big challenge for the market 20
Table of
Content

6. 3.6 Porter’s five forces analysis 22
3.6.1 Bargaining power of suppliers 22
3.6.2 Bargaining power of buyers 23
3.6.3 Threat of new entrants 23
3.6.4 Threat from substitutes 23
3.6.5 Degree of competition 23
Chapter 4 Breakfast Cereals Market: By Product 24
Chapter 5 Breakfast Cereals Market: By Region 27
5.1 North America 28
5.1.1 United States 30
5.1.1.1 Market Overview 30
5.1.1.2 Competitive Landscape 32
5.1.2 Canada 35
5.1.2.1 Market Overview 35
5.1.2.2 Competitive Landscape 36
5.1.3 Mexico 39
5.1.3.1 Market Overview 39
5.1.3.2 Competitive Landscape 41
5.2 Europe 43
5.2.1 United Kingdom 44
5.2.1.1 Market Overview 44
5.2.1.2 Competitive Landscape 46
5.2.2 Germany 49
5.2.2.1 Market Overview 49
5.2.2.2 Competitive Landscape 51

7. 5.2.3 France 53
5.2.3.1 Market Overview 53
5.2.3.2 Competitive Landscape 54
5.2.4 Italy 56
5.2.4.1 Market Overview 56
5.2.4.2 Competitive Landscape 59
5.2.5 Spain 60
5.2.5.1 Market Overview 60
5.2.5.2 Competitive Landscape 63
5.3 Asia Pacific 64
5.3.1 Australia 67
5.3.1.1 Market Overview 67
5.3.1.2 Competitive Landscape 69
5.3.2 Japan 72
5.3.2.1 Market Overview 72
5.3.2.2 Competitive Landscape 74
5.3.3 South Korea 77
5.3.3.1 Market Overview 77
5.3.3.2 Competitive Landscape 79
5.3.4 China 80
5.3.4.1 Market Overview 80
5.3.4.2 Competitive Landscape 82
5.3.5 India 85
5.3.5.1 Market Overview 85
5.3.5.2 Competitive Landscape 87
5.4 Rest of the World 89

8. 5.4.1 Brazil 90
5.4.1.1 Market Overview 90
5.4.1.2 Competitive Landscape 92
5.4.2 Russia 93
5.4.2.1 Market Overview 93
5.4.2.2 Competitive Landscape 96
5.4.3 Turkey 97
5.4.3.1 Market Overview 97
Chapter 6 Competitive Landscape 99
6.1 Company market share 99
6.2 Company presence across different markets 100
Chapter 7 Company Profiles 103
7.1 Kellogg Co. 103
7.1.1 Company Overview 103
7.1.2 Products & Segments 103
7.1.3 Financial Performance 104
7.1.4 Strategic Developments 104
7.2 General Mills 105
7.2.1 Company Overview 105
7.2.2 Products & Segments 105
7.2.3 Financial Performance 106
7.2.4 Strategic Developments 106
7.3 PepsiCo. 106
7.3.1 Company Overview 107

9. 7.3.2 Products & Segments 107
7.3.3 Financial Performance 107
7.3.4 Strategic Developments 108
7.4 Cereal Partners Worldwide (CPW) 109
7.4.1 Company Overview 109
7.4.2 Products & Segments 109
7.4.3 Financial Performance 109
7.4.4 Strategic Developments 110
7.5 Post Holdings 112
7.5.1 Company Overview 112
7.5.2 Products & Segments 112
7.5.3 Financial Performance 113
7.5.4 Strategic Developments 113
7.6 The Weetabix Food Company 115
7.6.1 Company Overview 115
7.6.2 Products & Segments 115
7.6.3 Financial Performance 115
7.6.4 Strategic Developments 116
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