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Gartner for Product
Management and Marketing

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Product Overview
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Overview
Designed for product and marketing leaders, Gartner for Product Management &
Marketing ensures your success by providing immediate access to our research advice
custom-tailored to your role via a personalized Web portal.
You will get a deep understanding of and objective perspectives on your customers,
competitors, markets and technologies you care about to enable you to drive incredible
business results.

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Access to World-class Gartner Research
Gartner for Product Management & Marketing users have access to:
Gartner for
Business
Leaders
Market
Statistics
Dataquest
Market
Insights
Core
Research
Objective technology
insight including:
Magic Quadrants
MarketScopes
Vendor Ratings
Hype Cycles
Qualitative and
quantitative analysis
of trends and
performance,
dynamics and
opportunities.
Marketing Essentials
Emerging Technologies
Emerging Markets
SWOTs
IT Key Metrics Data
Gartner Analytics
Globally consistent
and accurate
quantitative market
data and IT
spending forecasts.

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Unlimited Analyst Inquiry
• Brainstorm strategies
• Re-examine investments
• Identify new partners
• Get feedback on a channel or sales strategy
• Test plans to enter a new market
• Enhance competitive positioning on proposals
• Validate product road maps
• Prepare for investor meetings

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Research About
Your Company
Personalize Your
Portal
Analyst
Fast Finder
24/7 Access to Gartner Insight
Market Statistic
Fast Finder
Weekly Insights

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Gartner Insight Delivered
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Gartner for Business Leaders Research:
Framework Designed by our Clients
Customers
Gartner Analytics
User Surveys
IT Leaders Toolkits
IT Key Metrics Data
Competitors
Magic Quadrants
MarketScopes
SWOT Analyses
Vendor Ratings
Competitive Landscapes
Markets
Market Statistics
Market Forecasts
Market Trends
Emerging Markets
Technologies
Hype Cycles
Cool Vendor Reports
Emerging Technology
Marketing
Essentials
Best Practices
Case Studies
Benchmarks

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Marketing Essentials:
How-to Advice and IT Marketing Best Practices
Marketing Activity Cycle
• How to Market to and With Channels
• How to Create the Perfect Elevator Pitch
• Channel Chief Outlook 2009 and Beyond
• Marketing Goals and Responsibilities for 2009
• Marketing Budgets for 2009: Where's the
Spending?
• Sales Enablement Challenges in Asia/Pacific
• How to Build the Business Case for Partnering
• Channel Program Trends in Key Regions
• Insight for Startups: What to Remember When
Communicating to Investors
• How to Generate Leads in a Soft Economy
• How to Brand a Company, a Product or
Yourself
Research Highlights
Evaluate Examine
Execute
Communicate Plan
Growth

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Gartner Analytics:
Helps You Understand the Mind-set of IT Buyers
2.7 million document views
by IT end users
• What documents are read?
• Who is reading them?
• How many document page
views?
• How do I measure up
against my competitors?
Readership Analytics
2 million IT end-user searches
• What are the most popular
search terms?
• What are the technology
trends?
• Which providers are Gartner
clients searching on?
Search Analytics
100,000 IT end-user inquiries
• What were the topics
discussed?
• What’s the decision phase?
• Who were the providers
mentioned?
• What is top of mind with CIOs?
Inquiry Analytics

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Customers:
Get the pulse on the IT marketplace
*Exclusive to Gartner for Business Leaders offerings.
Inquiry Analytics
Emerging and most
popular search terms
by Gartner IT end-
user clients.
Search Analytics
Quarterly inquiry share
trend of vendor mentions
by Gartner IT end-user
clients.

12. © 2009 Gartner, Inc. and/or its affiliates. All rights reserved.
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Search Analytics Reports User Survey Analysis
Customers:
Understand IT Buyer Needs and Customer Trends
*Exclusive to Gartner for Business Leaders offerings.
1 August, ID:G00160123
SaaS ranks with SOA
and virtualization as one
of the most-searched
terms on the Gartner
Web site, and it is set
to continue to grow in
interest. In this report,
we analyze the interest
in SaaS as illustrated
by the number of
searches on the Gartner
Web site.
Vendors Mentioned in Searches
for SaaS
Term Relative Frequency
Microsoft 25.6%
Oracle 16.9%
IBM 15.7%
SAP 11.2%
Google 7.7%
salesforce.com 7.3%
NetSuite 2.6%
RightNow Technologies 2.2%
Symantec 1.6%
Other Vendors 9.3%
0
100
200
300
400
500
600
Jan-
07
Feb-
07
Mar-
07
Apr-
07
May-
07
Jun-
07
Jul-07 Aug-
07
Sep-
07
Oct-
07
Nov-
07
Dec-
07
Jan-
08
Feb-
08
Mar-
08
Apr-
08
May-
08
IT End-user Searches for SaaS Since January 2007
Number
of Hits
Improve the speed of communications across the business 44%
Better communications for distributed sites or
remote workers and mobile workforce
39%
Equipment needed upgrading 36%
Improve employee access to information
regardless of device or location
34%
Lower total cost of ownership (TCO) 33%
Improve collaboration between employees 29%
Improved applications available through UC 28%
Lower equipment costs 27%
Competitive advantage 26%
Easier system management;
reduce management of multiple systems
25%
Specific UC applications would improve employee productivity 24%
Specific application improvements associated with
customer interfacing activities
22%
Improve return on investment 18%
Directive from management 14%
UC implemented because making communications
decisions about a new site
12%
Vendor pressure 5%
Other 1%

13. © 2009 Gartner, Inc. and/or its affiliates. All rights reserved.
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Competitors:
Position and Compete More Effectively
*Exclusive to Gartner for Business Leaders offerings.
Magic Quadrant SWOT Analysis Reports
Strengths
• Executive capabilities
• Currently the lowest-cost
high-volume PV
manufacturer
• Rapidly expanding its
manufacturing footprint
• Strong sales in Germany
and expanding in Europe
Weaknesses
• Products too
concentrated on
CdTE-based PV
• Potential public
relations issue from
toxicity of cadmium
• Narrow set of markets
addressed
Opportunities
• Large growth market
• Potential new thin-film
PV business
opportunities
• Industry remains in
high visibility
• PV aligns with utility
requirements
Threats
• Aggressive competitors
• Uncertain government
support
• Expanding into
commoditized market
• Large number of
competing technologies
• Bleak macroeconomic
climate

14. © 2009 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner is a registered trademark of Gartner, Inc. or its affiliates.
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Markets:
Accurate Data Helps Make the Right Decisions
Globally consistent
methodologies and
in-region expertise
One terabyte of
continually updated
market data
2,000+ vendors
175+ technology
markets
Tracked in 99 countries
Segmented into
41 vertical markets
Market Statistics
Gartner IT Spending
Forecast are published
quarterly.
Gartner looks at the full
impact of the economy
on hardware, software,
IT services and
telecommunications
spending growth.
In addition to published
research, our chief
forecaster, delivers a
quarterly webinar for
greater context.
IT Spending
Forecasts
Emerging Market Analysis Reports

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Gartner is a registered trademark of Gartner, Inc. or its affiliates.
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Technologies:
Build Product Road Maps That Grow Your Business
Hype Cycle
Emerging Technology Analysis Reports

16. © 2009 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner is a registered trademark of Gartner, Inc. or its affiliates.
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Q&A
© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliated.