The document provides guidelines for developing effective social media policies for companies and employees. It discusses balancing open communication with protecting proprietary information. It also emphasizes the importance of an inclusive process to create guidelines that reflect the organization's culture. The document details Cision's process for creating their social media guidelines and the nine guidelines they developed, which focus on transparency, professionalism, respect, and protecting confidential information.
1. Rules of Engagement:
Developing Effective Social
Media Guidelines for Your
Company and Employees
A Cision Executive White Paper
Developing Effective Social Media Policies