stickyPiXEL Solution Suite Leverages Video Monetization

stickyPiXEL Solution Suite ®
Leverage & Exploit Video Monetization

Contents

Introduction stickyPiXEL Modules

Market News & Trends VideoAD Enrich

Business Requirements VideoAD Interact

VideoAD Measure
The Solution
Supporting Services
User Value Propositions
Contact Information

© 2010 - Star Knowledge Technology Alliance Team, LLC
2

Introduction

1. Star Knowledge sells the stickyPiXEL ® Solution from the Star Knowledge
Emerging Solution Portfolio.
2. stickyPiXEL ® Solution – is a user friendly digital imaging and signage solution
that provides content creators the capability to make video more interactive
and provide creative avenues for significant monetization through in-video
advertising and interactive signage. The solution supports organizations
operating in the media, entertainment and training environments with rich
capabilities to successfully exploit monetization strategies.
3. Star Knowledge supports stickyPiXEL ® with customization, implementation,
and technical support services for customers on a global basis

3

Market News & Trends

© 2010 - Star Knowledge Technology Alliance Team, LLC 4

Market News

Marketers are demanding the ability to finely define media strategies
down to single screens.
Most digital signage networks lack effective audience metrics necessary
to prove their impact to the whole value chain from location to
advertisers and agencies.
Traditional video content annotation methods are labor intensive -
requiring users to mark up video content on a frame-by-frame basis.
This method is not scalable for longer videos as it is expensive and
delays the use of the video in a production environment.
Digital signage deployment and the use of Digital Out-of-Home (DOOH)
advertising are growing rapidly. As a result, accurate and standardized
metrics for audience impressions are needed to measure and maximize
advertising value.


DOOH Trends 1

DOOH advertising is focused on marketing to consumers when they are
'on the go' in public places, in transit, waiting (such as in a medical
office), and/or in specific commercial locations (such as in a retail
venue).

DOOH networks typically feature independently addressable screens,
kiosks, jukeboxes and/or jumbotrons.

DOOH also includes stand-alone screens, kiosks, and interactive media
found in public places. The availability of inexpensive LCD screens with
built-in media players has opened the door for companies to add
interactive video messages in Point of Purchase (POP) Displays.


DOOH – Trends 2

DOOH is one of the fastest growing communications vehicles, with
consumers spending more time out of home and on-the-go than ever
before. Spending in DOOH was projected at $2.9 billion in 2009 (source:
PQ Media) and growth in this emerging field is expected in the double
digits for the foreseeable future

This high growth rate is being driven by several factors:
DOOH messages can be more engaging, experiential and memorable than traditional
advertising — partly because they are being seen when not expected.
Companies are recognizing the major shift to more accountability/marketing-driven
media decisions.
Mobile and digital technologies today are more capable than ever before and cost less.
Many advertising dollars are spent with little ability to determine ROI. DOOH can be
used intelligently where viewers are directly targeted and results reconcilable and
auditable.


DOOH – Trends 3

Current research have shown that, compared to other media, DOOH
generates:

Greater awareness: (63% vs. 56% TV)

Higher levels of engagement and media satisfaction (58% say it’s more
unique; 53% more interesting)

Higher rates of recall (double the rate of TV)

Higher revenues (average 43% sales lift)

According to Arbitron: Nearly one in five (19%) of those who view a
DOOH message say they made an unplanned purchase based on an item
displayed on the screen.


DOOH – Trends 4

With a sharp downturn in global ad spend and decline in traditional out-
of-home advertising in 2009, DOOH is among the fastest growing media
and will continue on an upward track in 2010, (2010 Global Forecast
from PQ Media - leading provider of media econometrics.)

Throughout history, emerging media and strong audience metrics have
consistently grown during economic recoveries after deep recessions.
This was true for radio in the 1930s and 1940s, broadcast TV in the 1950s,
cable TV in the 1980s and 1990s, and internet and search in the 21st century

History should repeat itself in the case of DOOH media, due in part to today's
unprecedented media disruption and fragmentation, people consuming
more media out of the home all day long, and with media stakeholders
placing greater emphasis on audience measurement


Traditional Signage Model

10

Business Requirements


Productivity & Profitability Impacts ?

Are your current video content mark-up activities labor intensive that
require users to mark up video content on a frame-by-frame basis?

Are you able to effectively measure the audience participation on
signage videos?

Do you require the capability to analyze specific behavior in targeted
monitoring ‘hot’ zones within videos?

Do you require a capability to make video more interactive, provide
creative avenues for monetization through in-video advertising, and
audience measurement?


The Solution


The Solution: stickyPiXEL

Array of technology and services focused on supporting customers
within their DOOH environment - video enrich, interact and measure.

Innovative user friendly solution that provides the capability to make
video more interactive, provide creative avenues for monetization
through in-video advertising, and audience measurement.

A solution built in hypermedia segmentation with ace tracking, image
based classification, camera pose estimation, photo-realistic blending
and automated visual analytics technologies.


stickyPiXEL – Holistic View
Audience Measurement

15

stickyPiXEL - Logical View

16

stickyPiXEL Applications - Examples

Adaptive Marketing: displaying
targeted messages to targeted
audience using real-time triggers.

Audience Measurement: measuring
real exposures to messages and
associated opportunities to see;
computing attention time,
comparing different media and
message performance.

Metrics & Analysis: analyzing specific
behavior in targeted monitoring
‘hot’ zones.

17

User Value Propositions


Typical Users

Advertisers

Content Viewers
Creators

19

Content Creator Users

Enable creation of effective video adware with rich and embedded
content:

Set-up and tag people, places or objects in a video as ‘hot spots’ with
targeted information.

Deliver appropriate content to target groups.
Measure audience participation and interaction with targeted media:

Adjust content delivery in real time with focus on demographics,
time of day, dwell time etc.


Advertiser Users

Create superior immersive brand experiences for targeted buyers.
Provide opportunities for advertiser and consumer to interact.

Create hot spots in a video ad, loaded with visual appeal and tagged
with information.
Add details of brand to the ad, vouchers and shopping coupons.

Allow advertiser to understand, quantify, and change targeted user ad
and video experience.


Viewer Users
(Consumers, Customers, Browsers)

Engage viewers as part of a tailored immersive experience segmented by
brand, products and / or services.

Viewers no longer fed random content but interact with tailored
content with a high probability of interest.
Viewers interact with the content and directly experience the brand
better by making use of vendor response vouchers and coupons
embedded in content.
Viewers are engaging with the full brand experience within the ad.


stickyPiXEL Modules


stickyPiXEL Modules

The stickyPiXEL Solution Suite is an integrated solution set with three
modules that provide a seamless system to manage, leverage, and
measure video content and monetization.

VideoAD VideoAD VideoAD
Enrich Interact Measure


VideoAD Enrich

VideoAd ENRICH provides capability to tag and annotate video and make
it available for export to production environment in a variety of formats.
The solution has been created with state-of-the-art computer vision
based tracking algorithms. Key capabilities include:
In-Place Advertisement
Virtual product integration for placing products or advertising into any video
source even after filming
Virtual product or ad can to be swapped for different objects allowing
narrow casting customized demographic-based videos

Video Annotation

Objects can be annotated to provide product and merchandise details
Once an object of interest is annotated it is automatically tracked across
frames for the period of its existence within the scene by the software


VideoAD Enrich - Example

• stickyPiXEL provides the capability to embed product content directly
into searchable ‘Advertizable Regions’ within videos.

• stickyPiXEL provides signage networks an unprecedented ability to
power interactive video advertisements and measure audience
engagement with digital content.


VideoAD Enrich - Example

27

VideoAD Interact

VideoAd INTERACT closes the loop between you and your customers by
enabling your customers to dynamically communicate to you.

VideoAd INTERACT provides digital signage viewers the capability to
interact with the content they see on signage screens in an intuitive
manner.
Viewers can download content from the signage screen in a wireless mode
on to their mobile devices.
For products belonging to participating merchants, viewers can transact
directly and purchase the product on their mobile phone.

To interact with a digital signage screen, the viewer can initiate a
wireless connection with the signage screen or send an SMS request.


VideoAD Measure

VideoAd MEASURE provides metrics that measure the effectiveness of
audience engagement with digital content. It uses state of the art vision
based detection, tracking and classification algorithms to quantitatively
evaluate.
VideoAd Measure uses a video sensor in the vicinity of the measured media,
pointing at the targeted audience.
Sense presence of faces
Track faces in the field of vision
Categorize faces in anonymous demographic classes

VideoAd MEASURE is comprised of:
Human Behavior Observations Measures
Human Behavior Interactions Measures


Human Behavior Observations

VideoAd MEASURE observes and reports on the below human behavior
when people are observed within the camera’s view:

Viewing patterns

Number of viewers

Effectiveness

Viewing time

Viewer gender

Other demographics


Human Behavior Interactions

VideoAd MEASURE observes and reports on the below human behavior
when people are interacting with a screen or a mobile device:

Number of people viewing specific annotated objects within select
videos, including day and time

Most frequently accessed objects

Number active downloads of coupons, response forms etc. from specific
objects and videos

Quantity and financials of purchased items


VideoAD Measure

VideoAd MEASURE adds value to digital signboards by providing
information that helps:

Determining the best locations for displays

Tailoring screen content based on audience characteristics

Providing proof of performance metrics for your displays

Understanding audience engagement levels

Comparing metrics with industry standards including CPM, CPP, and GRP

Offering pay-per-impression billing for achieved audience targets

Optimizing advertising based on accurate audience measurement data


Supporting Services


Supporting Services

Star-Knowledge provides the following supporting professional services:

Software Customizations, Extensions, & Integration

Installation

Help Desk Support 24/7

Software Maintenance & Upgrade

Central Management of Videos, Forensics & Analysis


For Additional Information

Additional Information

http://www.star-knowledge.com/stickypixel.html

Contact

Kevin M. O’Sullivan
Star Knowledge Technology Alliance Team, LLC
os@star-knowledge.org

You Tube Demos
www.stickypixel.com/index.php?tabid=5&menuid=4


stickyPiXEL Solution Suite Leverages Video Monetization

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