Poseidon Keynote

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Tiziano Tassi

Poseidon Keynote

Business

Tiziano Tassi
Prof. Marcel Saucet
Jacek Schab
Communication Marketing
Guilherme Pinheiro
Euromed Management
Marlon Smigelsky

Poseidon
Athena Consulting
“Think before acting”

IDEA OF INNOVATION

entertainment
Make the difference
exclusivity
working on
experience

WHAT’S INNOVATION?

New entertainment service

Poseidon
Exclusive Invitation Style Unique Experience

BENCHMARKING
Seven Stars Galleria
Milan

Featured restaurant called “La Sinfonia”
Fully licensed bar and offers 24 hour
in room dining. The menu varies
according to season, and the chef
creates a different gourmet menu on
a daily basis

BENCHMARKING
Emirates Palace
Abu Dabi

Also features concerts in the hotel
Auditorium Facilities
• Seating for 1100 guests
• Multiple entrances
• 20m in height
• Stage lighting
• Outlets for broadcasting
• Built in sound system”

FULL SENSORIAL EXPERIENCE

SIGHT TASTE HEARING SMELL TOUCH

PRICING
25.000 $ 10.000 $
per evening per evening

POSEIDON POSEIDON
Platinum Gold

111 places 555 places

1 event per year 2 events per year

TRIBAL CONCEPT
Membership cannot be bought
Recognition Symbol
High value for rich people
High loyalty
The 3 event in the year should
become a ritual for members
Hard to become member: only
invited people can join Poseidon

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Poseidon Keynote

1. Tiziano Tassi Prof. Marcel Saucet Jacek Schab Communication Marketing Guilherme Pinheiro Euromed Management Marlon Smigelsky Poseidon Athena Consulting “Think before acting”

2. IDEA OF INNOVATION entertainment Make the difference exclusivity working on experience

3. WHAT’S INNOVATION? New entertainment service Poseidon Exclusive Invitation Style Unique Experience

4. BENCHMARKING Seven Stars Galleria Milan Featured restaurant called “La Sinfonia” Fully licensed bar and offers 24 hour in room dining. The menu varies according to season, and the chef creates a different gourmet menu on a daily basis

5. BENCHMARKING Emirates Palace Abu Dabi Also features concerts in the hotel Auditorium Facilities • Seating for 1100 guests • Multiple entrances • 20m in height • Stage lighting • Outlets for broadcasting • Built in sound system”

6. SWOT ANALYSIS

7. FULL SENSORIAL EXPERIENCE SIGHT TASTE HEARING SMELL TOUCH

8. VISUAL BOARD

9. POSITIONING

10. PRICING 25.000 $ 10.000 $ per evening per evening POSEIDON POSEIDON Platinum Gold 111 places 555 places 1 event per year 2 events per year

11. TRIBAL CONCEPT Membership cannot be bought Recognition Symbol High value for rich people High loyalty The 3 event in the year should become a ritual for members Hard to become member: only invited people can join Poseidon

12. ADV LOGO SLOGAN Being someone? It’s not enough. Power Luxury Exclusiveness

13.

14.

15. LIFE CYCLE

16. COMMUNICATION PLAN

Poseidon Keynote

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