The document discusses how online strategic implementation can rejuvenate business processes. It presents a RISE model that focuses on research, image, sales, and efficiency. The model helps identify stakeholders, understand goals, and map strategies. Strategic implementation ensures the right solutions are chosen and successfully launched to achieve business objectives efficiently.
1.
Rejuvenating
Business Processes
Through Online Strategic Models
The Internet is becoming the town square for the global village
of tomorrow…. Bill Gates
CYBERMOUNT Solutions
61 – Brij Bihar, Phase ‐1, Kamla Nagar
Agra (UP) INDIA 282005
+918791402191, +919045665825
sales@cybermount.com
2.
Objective
The objective of this paper is to educate users about the implementation via online strategies, and the impact it can
have on success in the business processes.
Significance of Online Strategic Implementation
IT is transforming business processes; increasing operational efficiency, reducing costs and reshaping the way
organizations function in the online environment. The choice of right kind of online solution to accelerate any business is
really important; it is largely dependent on strategic implementation.
Strategic implementation is a critical part of the website building process. Any deviation can make the difference
between a successful or unsuccessful launch, and can greatly affect the end result in terms of usability, functionality and
impact on the economies. Most importantly, strategic implementation has the potential to rejuvenate business
processes, enabling the organization to run more efficiently and effectively, maximizing return on investment (ROI).
The Elements Involved
Strategic implementation involves:
• Identifying key stakeholders and target segments
• Gaining a clear understanding of business goals and objectives
• Determining the processes through which these can best be achieved
• Ensuring the training and support is in place to maximize results
Strategic Implementation & Business Process Redesign: The Nexus
Business Process Redesign (BPR) aims to achieve incremental or dramatic improvements in performance areas
important to customers and other stakeholders, typically through IT solutions.
Impact of BPR
• Cost Reduction
• Time Reduction
• Higher Output Quality
• Improved quality of working life/learning/empowerment
1 CYBERMOUNT Solutions 2012
4.
Petrovic, Kittle and Teksen (2001) representation of the impact of practical methodology for implementation of IT on
business models and business performance
Petrovic, Kittle and Teksen (2001) suggest that a practical methodology for implementation that supports the evolution
of the business, when successfully implemented in such a way that it improves business processes, will lead to the
development of new, strategic business models, influencing business performance and the ongoing strategic direction of
the firm.
The RISE Model
After gaining a decade of experience in the online environment and we have developed and re‐defined our RISE model,
an implementation methodology which maximizes ROI and ensures success in the online environment by building
websites, micro sites, application development, web designing, online marketing & others, which achieve measurable
results in the areas of Research, Image, Sales, and (Operational) Efficiency.
Our strategy consultants comprehensively analyze and interpret business goals and objectives by getting the support
from clients. They then use RISE to identify key stakeholders and target segments and map these goals and objectives
against the four elements of the model. Using a robust tested, experience‐fed model, and business language rather than
web jargon, ensures clear strategic direction and common understanding. This collaborative process also bridges the
knowledge gap between business and consultant, paving the way for success.
3 CYBERMOUNT Solutions 2012
5.
A Map work on RISE Model
Key Stakeholders
(Operational)
& Target Research Image Sales
Efficiency
Segments
“I want to
capture
valuable
Customers &
information
Prospects
about my
customers and
prospects”
"I want to
effectively
All Stakeholders communicate
my brand
positioning”
“I want to
Visitors/Employees increase
sales”
“I want to reduce
All Stakeholders
costs”
Research
The Research element of the model represents organizational learning, which is critical to organizational growth. This
element ensures mechanisms are placed for valuable data collection. Our Research modules provide businesses with
tools which generate information about their visitors, customers and users through the use of specific research
questions and polls, or by monitoring each screen choice, formulating detailed data on visitor usage which can then be
used to formulate strategy.
To demonstrate, our comprehensive analytical module, Usage Statistics captures information about customers and
prospects, providing detailed information regarding how they find, interact with and eventually a website, helping to
determine whether or not goals and objectives are being reached.
The simplicity by which this information can be obtained and analyzed plays a pivotal role in the evolution of the way
organizations conduct research, and how the resulting information can be used.
4 CYBERMOUNT Solutions 2012