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1. Business owners don't need telling twice that the current
economic situation has made it difficult to achieve growth.
And yet when they look around them they often see
competitors thriving. The likelihood is that these
competitors have invested in their business rather than
trying to conserve resources and look inwards. If you're
looking for a way to invest wisely in an online business, a
digital marketing strategy is the obvious place to start.

2. Digital media strategies are often built around SEO
campaigns as search engines play such a huge part in how
much traffic otherwise unknown sites generate. Without a
targeted SEO campaign businesses may find themselves
unable to compete because potential customers are being
directed to competitors' websites first. If few people visit
your site this inevitably leads to few purchases being
made and ultimately low profits.

3. So now that you've got that added footfall you need to
exploit it. That can easily be done with another digital
marketing technique known as CRO, or conversion rate
optimisation. CRO picks up where SEO leaves off by
optimising your site so the chances of a visitor ultimately
spending money at your site are increased. Unlike running
an advertisement in print media, you'll know that your
marketing budget has been put to good use because you'll
be able to see hard data that shows just how your digital
marketing strategy is helping your business to prosper.

4. Along with these two vital digital marketing methods you
may also want to explore social media opportunities.
Depending on your target audience, using social media as
part of a wider digital marketing strategy could be one of
the most cost-effective ways to increase turnover for your
business. It will also directly help with the SEO campaign.

5. The great thing about digital marketing is that you can see
the effects the strategy has within a matter of weeks, days
or even hours, allowing you to adjust or capitalise on what
works and what doesn't. Unlike running an ad in the press,
digital marketing offers the versatility that is required in
today's competitive economic environment, making it an
essential component of any online business.

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