Dr. Chrystal Denmark Porter gave a presentation on personal branding and its importance in today's job market. She discussed how personal branding involves marketing oneself to others and reflecting how people perceive you online. When people search your name online, they can find your social media profiles that should highlight your value, interests, work experience, and allow colleagues to recommend you. It is important to craft your online presence and manage your brand on platforms like LinkedIn, which displays your profile to prospective employers or partners. Your personal brand should support who you are through consistency and authenticity across all of your online profiles and interactions.