1. Merger Announcement
Tippingpoint Labs is a branded media
company focused on driving revenue
or reducing costs.

2. The Vision
Tippingpoint Labs builds deep,
authentic branded relationships.
The Mission
Tippingpoint Labs drives our clients’
profitability by creating deep brand
experiences online and off, generating
rich content and executing strategic
thinking supported by smart analytics.

3. Tippingpoint
Labs
and
Beehive
Media
Announce
Strategic
Merger
To address the evolved market demand for brand and value to today’s
consumer, award-winning agencies Tippingpoint Labs and Beehive
Media announced that they have merged to build a premier branded
media agency. The strong technology and experience practice from
Beehive Media aligns well with the digital strategy and content
creation teams at TPL to create the kind of agency that today’s
evolved consumer and B2B audiences demand.
The timing and market need couldn’t be more perfect to bring together Beehive Media’s B2B
strategy and strong execution experience with Tippingpoint Labs’ deep consumer strategy and
content creation expertise. I am thrilled we have made our partnership officially a merger.
- Bill Shander, Partner and Chief Experience Officer
Tippingpoint Labs

4. A history of success Market Demand Stronger Offering
It started a couple of years ago when To address the increasing market We are all extremely excited about
Tippingpoint Labs and Beehive joined demand for bringing digital brand this merger. There will be no
forces on projects for TomTom, Breville value to today’s consumer, it was clear disruption in service to our clients
and WS Development. Recognizing that a more permanent arrangement and in fact, we feel we can even be
Beehive Media’s phenomenal was required. stronger and more thoughtful in
technology talent, led by CEO and our approach to providing solutions
Tippingpoint Labs and Beehive Media that increase revenue or decrease
Founder Bill Shander, Tippingpoint
merged to build a premier branded costs.
Labs quickly formed a strategic
media agency. The strong technology
partnership - the Beehive team
and experience practice from Beehive
developed and deployed the technology
solutions to support Tippingpoint Labs aligns extremely well with the digital
strategy and content creation teams at
design, insight and content.
Tippingpoint Labs to create the kind Andrew Davis
It soon became apparent that the two of agency that today’s evolved
companies shared the same consumer behaviors require.
Jim Cosco
philosophical approach to business
solutions, and coupled with the ever-
Bill Shander
strengthening talent pool at Beehive,
the partnership proved successful.

5. Tippingpoint
Labs
and
Beehive
Media
Announce
Strategic
Merger
To address the evolved market demand for brand and value to today’s
consumer, award-winning agencies, Tippingpoint Labs and Beehive
Branded Media
Media, announced that they have merged to build a premier branded
media agency. The strong technology and experience practice from
Beehive Media aligns well with the digital strategy and content creation
teams at TPL to create the kind of agency that today’s evolved consumerxtremely
excited
about
this
merger.
There
will
be
no
disruption
in
We
are
all
e
The media landscape is changing and the evolutionou
and
in
fact,
we
feel
we
can
even
be
stronger
and
more
service
to
y
is happening online
and B2B audiences demand.
where brands are empowered to create content that reflects their own
thoughtful
in
our
approach
to
providing
solutions
that
increase
revenue
or
decrease
costs.
core values.
We’d
like
an
opportunity
for
you
to
meet
Bill
in
the
next
couple
of
weeks.
I’ll
be
in
touch
to
set
that
up.
In
the
meantime,
if
you
have
any
questions,
please
feel
A history of successa huge appetite for content that is
With Market Demand relevantreach
out.
Brands are not
free
to
to them,
waiting for traditional media companies to create it; they are creating it
It all started a couple of years ago when and they are using the internet and social media to
themselvesTo address the increasing market
Tippingpoint Labs and Beehive joined it.
distribute demand for bringing digital brand value
forces on a couple of projects including
to today’s consumer, it was clear that a
ones for TomTom, Breville and WS
Many times, their content starts online and matriculates offline. Brands
more permanent arrangement was
Development. Recognizing Beehive
are creating blogs that turn into eBooks,and
required. Tippingpoint Labs eBooks that turn into
Media’s phenomenal technology talent,
hardcovers, and cinematicmergedthat turna
Beehive Media shorts to build into commercials. They are
led by CEO and Founder Bill Shander,
premier branded media agency. The
Tippingpoint Labs quickly formed a the stories that matter to them, and they are using new
telling
technologies, newtechnology new experience
strategic partnership - the Beehive team
strong talent and and agency partners to do it.
practice from Beehive aligns extremely
developed and deployed the technology
well with the digital strategy and content
solutions to support Tippingpoint Labs
creation teams at Tippingpoint Labs to
design, insight and content. It soon
create the kind of agency that today’s
became In a world where content is consumed as rapidly as it’s created, companies need to develop a sound strategy
apparent that the two
evolved consumer behaviors require.
companies shared the same creating valuable online experiences that can, and should, be leveraged enterprise-wide.
to
philosophical approach to business - Andrew Davis, Partner and Chief Strategy Officer
solutions and coupled with the ever- Tippingpoint Labs
strengthening talent pool at Beehive, the
partnership proved successful.

6. Tippingpoint
Labs
and
Beehive
Media
Announce
Strategic
Merger
To address the evolved market demand for brand and value to today’s
consumer, award-winning agencies, Tippingpoint Labs and Beehive
About Tippingpoint Labs
Media, announced that they have merged to build a premier branded
media agency. The strong technology and experience practice from
Beehive Media aligns well with the digital strategy and content creation
teams at TPL to create the kind of agency that today’s evolved consumerxtremely
excited
about
this
merger.
There
will
be
no
disruption
in
We
are
all
e
As a premier branded media agency, Tippingpoint ou
and
ihelps its clients even
be
stronger
and
more
service
to
y Labs n
fact,
we
feel
we
can
and B2B audiences demand. thoughtful
in
our
approach
to
providing
solutions
that
increase
revenue
or
increase Online Brand Value and evaluate smart analytics, proven to
decrease
costs.
deliver business results. With a demonstrated commitment to
innovation, Tippingpoint Labs is dedicated to openet
that
up.
technology, if
you
htave
next
questions,
peeks.
If’ll
be
We’d
like
an
opportunity
for
you
to
meet
Bill
in
he
in
touch
to
s source In
the
meantime,
any
couple
of
w
lease
eel
A history of success Market Demand
constant iteration, and ongoing learnings. free
to
reach
out.
It all started a couple of years ago when with global companies, Tippingpoint Labs connects brands
Working To address the increasing market
Tippingpoint Labs and Beehiveand talent, influencers and consumers and develops long-term, deep,
joined
demand for bringing digital brand value
forces on a couple of projects including
and branded today’s consumer, it was clearBreville, Booz Allen
to relationships. Clients include that a
ones for TomTom, Breville and WS
Hamilton, more permanent arrangement was Putman Investments,
PricewaterhouseCoopers, TomTom,
Development. Recognizing Beehive
required. Tippingpoint Labs and
and Rodale Publishing.
Media’s phenomenal technology talent,
Beehive Media merged to build a
led by CEO and Founder Bill Shander,
premier branded media agency. The
Tippingpoint Labs quickly formed a www.tippingpointlabs.com for more information.
Visit
strong technology and experience
strategic partnership - the Beehive team Twitter @TPLDrew
Follow on
practice from Beehive aligns extremely
developed and deployed the technology
well with the digital strategy and content
solutions to support Tippingpoint Labs
creation teams at Tippingpoint Labs to
design, insight and content. It soon is a content solution for every business challenge. Valuable content builds trust.
We believe there create the kind of agency that today’s
became apparent that the two
Relationships are built on trust. Relationships influence buying decisions. Buying decisions drive revenue.
evolved consumer behaviors require.
companies shared the same You can’t build relationships without frequently delivering high-quality, relevant content.
philosophical approach to business - Jim Cosco, Partner and Chief Content Officer
solutions and coupled with the ever- Tippingpoint Labs
strengthening talent pool at Beehive, the
partnership proved successful.