Presentations on the essentials of Vision and Strategy Development as per John P. Kotter

1. The Leading Change News
Group 1
EMBA 11 th Batch
20 th January, 2014
Shwe Pyi Hein (RN – 10)
Tin Naing Lynn (RN – 25)
Aung Moe (RN – 27)
Kyaw Zay Ya (RN – 60)
Zaw Lin (RN – 23)
Phyu Phyu Myint (RN – 33)
Su Myat Nandar (RN – 36)
Cho Cho Win (RN – 54)
Myat Su Tun Lwin (RN – 24)
Thinzar Aung (RN – 4)

2. Presentation on John P.
Kotter’s Leading Change
Chapter 5
Developing a Vision and Strategy

3. NEWS
Date today 20/01/2014
Imagine The Following
• Authoritarian decree
• Micromanagement
• Vision
ARTICLE HEADLINE
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vituperatoribus. Mei eu ubique altera senserit, consul
eripuit accusata has ne. Ignota verterem te nam, eu
cibo causae menandri vim.

4. NEWS
Date today 20/01/2014
Why Vision is Essential ?
“ A picture of the
“ A picture of the
future with some
future with some
implicit or explicit
implicit or explicit
commentary on why
commentary on why
people should strive
people should strive to
to create that
create that future”
future”
1.
by clarifying the general
direction of change
2.
by motivating people to take
action in the right direction
3.
by helping coordinate the
actions of different people

5. 1. BY ClarifYing
The Direction of Change
• Effective
• “Is this in
vision and
line with the
back-up
vision?”
strategies
help resolve
these issues
can help eliminate
hours, days, or
even months of
torturous
discussion

6. 2. By Motivating Action
• Not necessarily in people’s short-term self interests
Increasingly
 Forced out of comfort zones
 Made to work with fewer
resources
 Asked to learn new skills and
behaviors
 Threatened with the possibility
of job loss

7. “A good
vision acknowledges that sacrifices will
be necessary but makes clear that these sacrifices will
yield particular benefits and personal satisfactions
that are far superior to those available today – or
tomorrow – without attempting to change”

8. 3. By coordinating
The Action of People
Vision helps align individuals
Thus coordinating the actions of motivated people in a
remarkably efficient way
The coordination cost of change can be huge
With the shared vision, they can work with some degree of
autonomy

10. The Nature of An Effective Vision
• Mundane and simple
• Only one element in a larger system
• Includes strategies, plans and budgets

11. • Effective visions have at least
characteristics
– 1. Imaginable
– 2. Desirable
– 3. Feasible
– 4. Focused
– 5. Flexible
– 6. Communicable
six key

12. Imaginable Picture of the Future
• Without vision, change programs never work well
• Vision never ignores the legitimate long-term interest
of anyone
• Visions that try to help some constituencies by
trampling on the right of others ultimately demoralizes
followers and motivate a counter attack

13. • Corporate visions which aren’t deeply rooted in
the reality of product or service markets –
recipes for disaster
• Employees or investors have alternatives, the
organization that ignore their needs pursues a
self-destructive path

14. • Why???
– Management is feeling pressure from one
constituency at the same time it has a quasimonopoly position over another constituency
– Short-term pressure and the human capacity to
rationalize unwise or negative actions can combine to
lead reasonable people to act in unreasonable ways

15. • Questions?
– If the vision is made real, how will it affect
customers?
– How will this vision affect stockholders?
– How will this vision affect employees?

16. Strategic Feasibility
• A vision is grounded in a clear and rational
understanding of the organization, its market
environment, and competitive trends
• Many firms need to become less inwardly focused,
centralized, hierarchical, slow in decision making,
and political if they are to succeed in the
marketplace

17. Focus, Flexibility, and Ease of
Communication
• Focused enough to guide employees
• Long and detailed pronouncements not only can feel
like straitjackets but can soon become obsolete in a
rapidly changing world
• Choose communicability as a key criterion

18. THE
Effetive and Ineffective Vision
CELEBRITY NEWS AND GOSSIP
WORLD EXCLUSIVES
A Few Examples:
An effective vision will not feel desirable to some
An effective vision is not the “Quality Program”
An effective vision is not a hopelessly vague
listing of positive values

19. THE
“If you cannot describe your vision to
someone in five minutes and get their
interest, you have more work to do in
this phase of a transformation process”

20. THE
Characteristics of the most effective
transformational visions
• Ambitious enough to force people out of comfort zone
• Aim in general way at providing better and better
products or services
• Take advantage of fundamental trends
• Make no attempt to exploit anyone

21. CREATING
THE VISION:
CELEBRITY NEWS AND GOSSIP
Exercise of both Heart & Head
Takes some Time
Always involves a group of People
Is tough do well
WORLD EXCLUSIVES

22. THE
Creating an Effective Vision
First draft
Role of the guiding coalition
Importance of teamwork
Role of the head and the heart
Messiness of the process
Time frame
End product

23. THE
Want to have Effective Visions ?
Think of vision as:
Not a component of effective management
Usually anything but simple
Both head and heart are required
Need teamwork
Frame the time to complete the process

24. An ineffective vision may be worse than no
vision at all

25. Thank You