1. EDITORIAL

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Iqra Ahmad (557)
HinaNawazish (587)
Maryam Zakir (585)

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Introduction
Definition
Importance Of Editorial
Functions Of Editorial
Techniques In Editorial Writing
Conclusion

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Newspaper's opinion or Policy .
Written On Most Important Current Issue .
Editorial Note / Least Impt. News
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Editorial
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Influence public Opinion
Promote Critical Thinking
Cause people to take action
Picture Of Editorial Writer
Name Of Editorial Writer
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Intro : Writers View on topic.
Body Provides The Supporting evidences and
the examples .
and the conclusion restates the writer’s view
and provides a final appeal for the reader to
agree to that view.

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“opinion of the newspaper simply written
for the understanding of readers, leading
them to take decisions on the issues being
discussed”.

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a journalistic essay which attempts to:
1: inform or explain;
2: persuade or convince;
3: stimulates insight in an entertaining or
humorous manner.”

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SOUL of Newspaper .
To Aware Or Educate People.
Opinion Formation
LEADERSHIP : To Guide / Inform About Facts
Role Of Bridge B/w Public & Government.
Suggest Solution Of Problems.
Tool Of Democracy.
Source Of soucial Welfare.
Analysis.

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Editorial Note
Editorial Cartoons
Letter To Editor

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EDITORIAL WRITING
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FEATURE WRITTING
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COLUMN WRITING ( Caption)

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Criticize or attack socio-political’ economic
and moral dilemmas of the society.
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Illuminate the day’s intelligence.
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Resolves Burning issues.
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Defend the underdogs in the society.

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Endorse or support an issue of public
significance.
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To influence policy formulation or decision
making on certain issues.
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Appeal or Persuade.

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Keep the writing simple but mature and
corporate.
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Mind your language.
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Create a remarkable first impression.
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Sustain the first impression.
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Say exactly what you mean.

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Make use of repetition.
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Use a lot of literary devices.
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A strong closing appeal.

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There is no gainsaying the fact that propaganda
techniques are useful raw materials in editorial
writing. Okoro and Agbo (2003) agree that
effective editorial writing required a thorough
knowledge and mastery of the techniques of
propaganda.
The propaganda techniques according to them
would enable the editorial writer to “gain
superior edge over competition and win
support in the process of crusading for a cause
or executing a campaign.”

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Glittering generalities
Name calling
Card stacking
Bandwagon
Testimonial
Transfer Device
Plain Folk
Appeal To Popularity
Appeal To Sympathy

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Appeal to special interest.
Appeal To Change.
Appeal to status quo.
Appeal to bread and butter.
The attack strategy.
Appeal To Truth.

24. CONCLUSION