Twitter #
NMMU
Teaching Development Innovation 2014
by
Tim Pittaway

Twitter #
AIMS
# Find a way to incorporate twitter as a new pedagogical utility
# Provide a learning experience that is extended beyond the classroom
# Increase opportunities for development through social media networking
# Teach how to converse with Twitter and the hashtag utility
# Increase social media networking awareness
# Better understanding of student needs and communication
# Explore new humanising pedagogical approach
NMMU Teaching Development Innovation 2014

Twitter #
PARTICIPANTS
# 61 first years
# 46 second years
# Agriculture NDip students
[107 students ]
NMMU Teaching Development Innovation 2014

Twitter #
PARTICIPANTS MODULES
Plant production (APP3)
# 61 first years
# 46 second years
# Agriculture NDip students
Agriculture management (AGM1)
Tuesday and Thursdays
[107 students ] [ course majors ]
NMMU Teaching Development Innovation 2014

Twitter #
PROGRAMME
# New user account @asknmmu registered
# Student encouraged to participate using module codes #AGM1 and #APP3
# Computer lab sessions set-up to assist students to register on twitter
# Live twitter Q & A session used in classroom
# 8 video clips to provide assistance on using Twitter
# Videos linked to Youtube via NMMU Moodle
# Teaching on how to follow friends and trends ie #paybackthemoney
# Competition for the best questions via @asknmmu
# Demo questions posted during the June exams via @asknmmu
# Survey and analysis at the end of the programme
NMMU Teaching Development Innovation 2014

Twitter #
STUDENT TWEET TOPICS AND ACTIVITY (6 months)
@asknmmu
# 121 followers
# 77 tweets
# 7 favorites
# 52 direct messages
# 1 photo post
# Exams
# Calculations
# Tests
# Finance
# In-service training
# Winter school
# Time table
# Outing
NMMU Teaching Development Innovation 2014

Twitter #
VIDEO CLIPS
NMMU Teaching Development Innovation 2014

Twitter #
SURVEY RESULTS (N=90)
Male students more interested on trends and news
MALE FEMALE
39% 60%
HOW: CONNECT SOCIAL
NETWORK
DISTANCE TO NMMU
On campus
Off-campus <4km
Off-campus >4km
93%
29%
17%
44%
11%
55%
WHERE: CONNECT SOCIAL
NETWORK
75%
33%
8%
USE # PROJECT EXAMS
YES 85%
# PROJECT HELPED
YES 51%
greater need
during exams
strong
influence

Twitter #
MALE FEMALE
39% 60%
LIMITATIONS
79%
37%
26%
WHO: CONNECT SOCIAL
NETWORK
94%
70%
67%
TWITTER B4 NMMU
YES 19%
TWITTER @NMMU
YES 75%
FACEBOOK B4 NMMU
YES 91%
FACEBOOK @ NMMU
YES 94%
SURVEY RESULTS (N=90)

Twitter #
Facebook NMMU
email
Whatsapp
Social media
clusters
Twitter
Student
Pamela
COMMUNICATION STREAM HYPOTHESIS
78%
10% 79%
LinkedIn
5%
Google +
5%
Females more
use in fb and whatsapp
NMMU Teaching Development Innovation 2014

Twitter #
COMMUNICATION STREAM HYPOTHESIS
Facebook NMMU
email
Whatsapp
Other
social media
clusters
Twitter
Student
Pamela
78%
10% 79%
LinkedIn
5%
Google +
5%
NMMU Teaching Development Innovation 2014

Twitter #
COMMUNICATION STREAM HYPOTHESIS
Facebook NMMU
email
Whatsapp
Social media
clusters
Twitter
Student
Pamela
78%
10% 79%
LinkedIn
5%
Google +
5%
NMMU Teaching Development Innovation 2014

Twitter #
COMMUNICATION STREAM HYPOTHESIS
Facebook NMMU
email
Whatsapp
Social media
clusters
Twitter
Student
Pamela
78%
10% 79%
LinkedIn
5%
Google +
5%
NMMU Teaching Development Innovation 2014

Twitter #
COMMUNICATION STREAM HYPOTHESIS
Facebook NMMU
email
Whatsapp
Social media
clusters
Twitter
Student
Pamela
78%
10% 79%
LinkedIn
5%
Google +
5%
NMMU Teaching Development Innovation 2014