Philosophy and Social Media 6: Value Networks and Collaborative Capitalism
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Philosophy and Social Media 6: Value Networks and Collaborative Capitalism
- 2. Privacy and state surveillance
- 9. Social media revolution? The notion of ‘revolution’ is inappropriate • Revolutions directly challenge institutions 1. Either revolutionaries take over the institutions (and become the new overlords) 2. Or revolutionaries destroy the institutions (and risk social disintegration)
- 10. Social media revolution? Social media is disruptive not because it leads people to challenge institutions but because it enables people to organize independently of them • We have inherited the nomadic instincts of the 60s counterculture: we are escaping the old world to create new worlds together
- 12. Hegel and Marx on the end of history G.W.F Hegel (1770-1831) Karl Marx (1818-1883)
- 13. Deconstruct binary thinking Jacques Derrida (1930-2004) • History does not develop through struggles between opposites. It subverts binaries and proceeds from deconstruction to deconstruction • Deconstruction happens when we see beyond the binaries that govern our thinking. Expectations unravel and ‘impossibility’ becomes possible
- 15. Prosumers: a cultural deconstruction
- 16. Prosumers: a cultural deconstruction 1. Bottom up perspective: ‘we are collectively producing what we consume, transforming value systems, institutions and industries in the process’ 2. Top down perspective: ‘we are being exploited for profit by social media companies. Our passion and generosity is harnessed to produce data for the purpose of creating targeted advertising’ Deconstruction happens when we see beyond the binaries that govern our thinking. Expectations unravel and ‘the impossible’ becomes possible
- 17. Prosumers: a cultural deconstruction
- 18. Prosumers: a cultural deconstruction
- 19. Prosumers: a cultural deconstruction
- 23. The enabled economy Traditional industries paid us to produce goods and services. They sold the goods and services to us as consumables and made a profit in the process. • Net generation businesses do not exploit producers – they enable them to produce the goods and services they consume • Innovation comes from a partnership between platform providers and prosumers • Corporations seek to grow ecosystems of collaborative businesses This is a socio-economic deconstruction. We are disintegrating the distinction between ‘top down’ and ‘bottom up’. Expectations unravel and impossibility becomes a possibility
- 24. Facebook: the social data platform • ‘We believe one of the biggest opportunities we have is to create the identity and social layer that all new apps and websites can be built on top of’. Mark Zuckerberg, ‘Zuckerberg's goal: Facebook as the Developer's Platform’ http://www.businesscloud9.com
- 25. Facebook: the social data platform
- 27. Vendor relationship management "ProjectVRM [is] open source … There are now dozens of development efforts and hundreds of individuals seeking to provide customers with the tools necessary to make VRM a reality” John Hagel
- 28. The rise of social value networks Social value network: 1. Consumer posts an intention to buy on social web portal 2. Vendors approach consumer with offers of sale 3. Consumers and vendors form a social value network around the intention to buy 4. Consumers and vendors become prosumers, co-creating value in a network
- 29. The rise of social value networks
- 30. The rise of social value networks
- 31. The rise of social value networks
- 32. Rise of the prosumers! Prosumer culture: born in 60s communes, continued in hacker communities, driven through Silicon Valley by the success of Google and Facebook • Now deconstructing the distinction between businesses and consumers
Notas do Editor
- Social media has had the fastest take up of any technology in history. 1.5 billion people use social networks, 1 billion on Facebook. This is changing cultural norms about privacy and sharing.Marshall McLuhan: the medium is the message
- iPhone OS runs on Apple hardware and runs software that Apple approves and sells. Android OS runs on any hardware and runs any kind of software. It is a partial product that can be completed by device makers, mobile service companies, and customers in all sorts of ways.
- iPhone OS runs on Apple hardware and runs software that Apple approves and sells. Android OS runs on any hardware and runs any kind of software. It is a partial product that can be completed by device makers, mobile service companies, and customers in all sorts of ways.
- iPhone OS runs on Apple hardware and runs software that Apple approves and sells. Android OS runs on any hardware and runs any kind of software. It is a partial product that can be completed by device makers, mobile service companies, and customers in all sorts of ways.