Developing a Business Case for Innovation

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I use these slides to teach final year fashion students about how to write a business case to support their innovative idea. The slides introduce the key sections of the business case and give some information about what should be included in each.

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Developing a Business Case for Innovation

  1. 1. Developing a Business Case for Innovation
  2. 2. Why You Need A Business Case✓ To justify the risk of investing in innovation✓ To convince management to endorse your idea✓ To ensure you logically think through everything
  3. 3. One pageExecutive Summary snapshot of the whole busin ess case
  4. 4. One pageExecutive Summary snapshot of the whole busin ess caseWRITE THISLAST
  5. 5. WHAT is the PROBLEMto be SOLVED?
  6. 6. Frame it in terms of these guys... ... The Customer
  7. 7. Your Solution
  8. 8. your solution must beSUPER EASY TOUNDERSTAND
  9. 9. Why It’s Innovative “New ideas that create value”
  10. 10. Customer Research
  11. 11. CONDUCT ASURVEY
  12. 12. TRY SELLING YOURINNOVATION
  13. 13. Design & Development Plans
  14. 14. Investment Requirements✓ Design & Development✓ Project Management✓ Marketing
  15. 15. Expected BenefitsFINANCIAL SOCIAL ENVIRONMENTAL
  16. 16. The Ask
  17. 17. Recap of sections✓ Executive Summary✓ The Need✓ Your Solution✓ Why it is Innovative✓ Customer Research✓ Design and Development Plans✓ Investment Requirements✓ Expected Benefits✓ The Ask
  18. 18. THE ENDTHANKS
  19. 19. Picture Credits✓ Girls scratching head: Tintin44 on Flickr✓ Van: Lulumon athletica on Flickr✓ Rubics cube: Nitot on Flickr✓ Customers www.bytec.co.uk/images/photos/sketches.jpg✓ Sketch picture: NathanaelB on Flickr✓ Currencies: M4D Group on Flickr

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