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Reinventing Healthcare to Serve People, Not Institutions

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My talk at South by Southwest on March 16, 2015. I use examples from consumer technology (the Apple Store, Uber/Lyft, and Google Now) to show where "the bar" is now for user experience, and what that should teach us about how to redesign healthcare. I also talk about the work of Code for America to debug the UX for CalFresh and MediCal.

Publicada em: Saúde, Tecnologia
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Reinventing Healthcare to Serve People, Not Institutions

  1. #SxSW @timoreilly By People, For People Reinventing Healthcare to Serve People, Not Institutions Tim O’Reilly SxSW March 16, 2015
  2. @timoreilly “The skill of writing is to create a context in which other people can think.” -Edwin Schlossberg
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  7. @timoreilly The smartphone is the most widely distributed “Internet of Things” platform.
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  9. @timoreilly The Apple Store is magical!
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  13. @timoreilly Uber and Lyft and Cover are magical!
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  17. @timoreilly Google Now is magical!
  18. @timoreilly Lesson #1: Use technology to give people super powers
  19. @timoreilly Our Phones Used to Be the Tool of Superheroes Dick Tracy: 1946 Star Trek: 1964
  20. @timoreilly An Everyday Modern Superpower
  21. @timoreilly This is the key question How do we use the capabilities of our devices to build better human experiences?
  22. @timoreilly Lesson #2: Do Less!
  23. @timoreilly How often have you filled out some version of this form?
  24. @timoreilly 20th Century Vital Sign Monitoring
  25. @timoreilly Lesson #3: Do More!
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  28. @timoreilly WTF?!
  29. @timoreilly Look At Everything Uber Does For Me  Lets me call a car from anywhere  Automatically tells available drivers where I am  Lets me know how long it will be till my car arrives  Lets me contact the driver by text or voice - anonymously  Lets me pay without having to pull out my wallet  Gives me a detailed receipt showing exactly where I went and how long it took - which lets me complain if the driver didn’t go the optimal route (and Uber gives refunds)  Lets me rate my driver, and uses that rating to manage the quality of service
  30. @timoreilly How a Doctor’s Visit Ought to Work •Phone detected on entry to office, hospital, or ER •Insurance automatically checked •Medical history automatically loaded into system •Vitals and other quantified self info automatically loaded •Data automatically used to sort queue and give wait times •If ER, possible discharge to available nearby outpatient clinic or doctor’s office •Portable medical record updated as patient exits •(Aside: We also need payment reform!!!) •Lets me rate my experience, and uses that rating to manage the quality of service
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  32. @timoreilly Lesson #4: Build software “above the level of a single device”
  33. @timoreilly “Why be distracted into looking backwards by the commodity cloners of open source?...There is a new frontier, where software "collectives" are being built with ad hoc protocols and with clustered devices. Robotics and automation of all sorts is exposing a demand for sophisticated new ways of thinking....Useful software written above the level of the single device will command high margins for a long time to come.” - Dave Stutz, On Leaving Microsoft, February 2003 http://www.synthesist.net/writing/onleavingms.html
  34. @timoreilly Data At the Heart of the Uber System Real-time location tracking Dispatch Trip tracking Names and faces Payment Dynamic Pricing Reputation senger Driver
  35. @timoreilly Many of these data services are not run by Uber
  36. @timoreilly Something about state of interoperability
  37. @timoreilly Lesson #5: Measure and Respond
  38. @timoreilly The Lean Startup
  39. @timoreilly Minimum Viable Product “that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” - Eric Ries
  40. @timoreilly We’ve taken this for granted in web applications. But now, with Internet of Things applications powered by big data back ends, Lean Startup principles apply to every real world service!
  41. Text @timoreilly “Only 1% of healthcare spend now goes to diagnosis. We need to shift from the idea that you do diagnosis at the start, followed by treatment, to a cycle of diagnosis, treatment, diagnosis...as we explore what works.” -Pascale Witz, GE Medical Diagnostics
  42. Text @timoreilly “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker (1838-1922)
  43. @timoreilly Lesson #6: These are systems made up of computers and humans working together
  44. @timoreilly@conference @timoreilly
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  48. @timoreilly “We know about all these new technologies. What we don’t know is how to organize ourselves to use them effectively.” - An IT executive at Fidelity, during Q&A after a talk I gave there in 2008
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  52. #VelocityConf @VelocityConf @timoreilly@conference @timoreilly
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  54. @timoreilly Are New Ways of Organizing People
  55. @timoreilly 23andMe
  56. @timoreilly PatientsLikeMe
  57. @timoreilly “Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work” - Aaron Levie of Box.net
  58. @timoreilly That’s the bar we need to set for reinventing healthcare and health insurance
  59. @timoreilly Adding Digital To The Way the World Works Now
  60. @timoreilly Lesson #7: Rethink Workflows and Experiences!
  61. @timoreilly #Sprint15 62
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  65. @timoreilly Learning from Failure
  66. @timoreilly #Sprint15 67
  67. @timoreilly Rescuing healthcare.gov A team of engineers. They came in and worked tech wizardry, right? Maybe some of that, but a lot of the work was debugging the communications failures that led the contractors to build software components that didn’t work together.
  68. @timoreilly 17 hour days 100 days straight Standup meetings focused on why people weren’t able to keep the promises they’d made to each other Mikey Dickerson Google Site Reliability Engineer Mikey Dickerson
  69. @timoreilly #Sprint15 70
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  72. @timoreilly “…one privilege the insured and well-off have is to excuse the terrible quality of services the government routinely delivers to the poor. Too often, the press ignores — or simply never knows —  the pain and trouble of interfacing with government bureaucracies that the poor struggle with daily.” —Ezra Klein
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  76. @timoreilly “User needs. An empathetic service would ground itself in the concrete needs of concrete people. It’s not about innovation, big data, government-as-a-platform, transparency, crowd-funding, open data, or civic tech. It’s about people. Learning to prioritize people and their needs will be a long slog. It’s the kind of change that happens slowly, one person at a time. But we should start.”
  77. [CLEAN]
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  79. @timoreilly “Unboxing” MediCal Alan Williams 2012 Startup engineer 2013 Code for America Fellow 2014 On Food Stamps and MediCal
  80. @timoreilly MediCal Unboxing
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  92. @timoreilly #Sprint15 99
  93. @timoreilly The Failure Funnel
  94. @timoreilly GDS
  95. What we are going to cover today Header 1 • Header 2 • Bullet 1 Blah blah blah • Bullet 2 Blah blah blah • Bullet 3 Blah blah blah
  96. @timoreilly Government can work for the people, by the people, in the 21st century, if we make it so.Jennifer Pahlka
  97. @timoreilly for the people
  98. @timoreilly for people
  99. by people
  100. @timoreilly Build 21st century services of people, by people, for people
  101. @timoreilly Learn More About How You Can Help Meetup tomorrow morning 9 am - 11 am Halcyon, at 4th and Lavaca  c4a.me/sxsw15  codeforamerica.org/talent  whitehouse.gov/usds

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