Internetmarketing. Digiagentuur Lavii - Sales model & value proposition
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Too much effort on the design. Too little effort on the numbers. What you should not focus on and what you should focus on? Authors: Henri Palmar and Timo Porval Event: Your Design Works 2015 Content: Internetmarketing
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Internetmarketing. Digiagentuur Lavii - Sales model & value proposition
- 1. 2015 Sales model &Sales model & value propositionvalue proposition
- 3. I design and build Sales Models
- 6. Process
- 7. Process
- 8. Process
- 10. DON’T DO IT!
- 11. Aim of the talk - Too much effort on the design - Too little effort on the numbers
- 12. What should I do then? START THINKING ABOUT YOUR SALES MODEL
- 13. Goal of a Sales Model - To find CUSTOMER FUNNELS that bring you the most money - Repeatable - Measurable
- 15. 4 steps of a sales model
- 17. Medium • Your webpage • Special landing page • Facebook fan page • Facebook campaign page • E-shop • Third party site that offers your products (e.g., Groupon)
- 18. Your offer • Discounted price • Limited amount • Limited time • Free value (informative content or downloadable documents) • Unique value
- 19. Selling Process • Purchase • Inquiry • Reservation
- 20. All of the blocks need attention You do not need an award winning website. You need a working Sales Model. Direct your focus on that.
- 21. Measuring How to understand if it is WORKING?
- 22. Our numbers Cost 1150 € + 58h (3480 €) = 4630 € Revenue 30 000 € + 4500 € = 34 500€ REVENUE / COST = 7,4
- 23. Case 1 300 € 2400€ R/C = 8x
- 24. Case 2 1447 € 13 536 € R/C = 9,35x
- 25. Case 3 FB ads R/C from 4,9 to 13-17 Budget up 3x Campaign 17 654 new fans 13 145 new emails R/C = 5 after two months
- 26. What you should not focus on -Logo (your great work build your brand not the other way) -Background image (is it related with your product or service? Good, let it be.) -Exact colours (good designer knows which suits with what) -What Apple is doing
- 27. What you should focus on • What is the R/C ratio of my Sales Model? • What is the R/C of different funnels in SM? • What can I do to increase profits? • Am I making money with the changes I am currently applying?
- 28. Does this makes any sense?
- 29. Lets give it a try Marketing Channel •Google Organic Search •Google Adwords text ads •Google Adwords banner ads •Google Adwords remarketing •Facebook posts to fans •Facebook Ads •Facebook promoted posts •Bing or other Search Engines (organic and purchased traffic) •Email list you own •Someone else´s email list •Banner ads on different sites •Your blog •Someone else´s blog •Different forums •Twitter •Pinterest •Instagram Medium •Your webpage •Special landing page •Facebook fan page •Facebook campaign page •E-shop •Third party site that offers your products (e.g., Groupon) Offer •Discounted price •Limited amount •Limited time •Free value (informative content or downloadable documents) •Unique value Selling process •Purchase •Inquiry •Reservation