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M ofinal
1.
Management Organization Presented
by: Ng Yuk Yu Chan Hoi Ho Ma Man Chung Cheong King Chong Vitasoy International Holdings Limited
2.
3.
4.
5.
6.
7.
8.
9.
10.
Vitasoy structure &
design Chairman: Lo Yau-lai CEO: Mr. Laurence P. EISENTRAGER
11.
12.
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14.
15.
16.
17.
18.
BCG Matrix
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Vitasoy in China
35.
36.
37.
38.
70th Anniversary with
the Launch of 70 Specially Designed VITASOY Packs 1984 advertisement http://www.youtube.com/watch?v=RqaW4EpWuVk&feature=PlayList&p=6CD6370206269B15&playnext_from=PL&playnext=1&index=3
39.
40.
41.
42.
43.
44.
45.
Vita throughout the
world
46.
47.
48.
Finance Report (HK
$ million) ( Year ) ( Year ) (HK $ thousand)
49.
50.
Background image
Editor's Notes
增加速銷,方便人們,提高市場佔有
不同主題,吸引人們注意 廣告追上潮流 在網上遊戲,特別設計 MSN emoticons 、電視、地鐵和雜誌廣告 「維他」果汁「果味爆到死」廣告系列 一眾生果「一爆成名」為港爭光 勇奪國際「康城媒介雄獅 2009 」銅獅獎
campaign
Especially China market, they would like to substitute the position of milk. More people buy their products.
提升生產力 strengthen our manufacturing capacity
Can fulfill 大人,細路,白領,藍領 廣大市場
Attract customers, fulfill customer ‘s need and value added on the product
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