1. How to become a #spacetweep?
Social Media in the Global Space Community
ISU SSP13 – 11 July 2013

2. Social Media are a waste of time!

3. Real versus virtual friends?

4. Real versus virtual friends?
Social media are about
SOCIAL
(more than about MEDIA)
Virtual friends ARE real friends!

5. Why use social media?

6. Source: Omnibeat.com – John Zahn

7. Community by Twitter
…or Facebook
…or YouTube
…or Flickr
…or FourSquare
…or all of the above!
…or Google+
…or IRL

8. The Space Community Needs You!
if you want
more of this…

9. Why use Social Media for Space?
• To be part of a worldwide space community
• To share your excitement with new friends
and
• To help the space industry in your country
• To help the space industry worldwide

10. What are social media?

11. Boring definitions
• “Social media is digital content and interaction
that is created by and between people.”
Sam Decker – Mass Relevance
• “Social media broadly defined consists of any
online platform or channel for user generated
content.”
Joe Cothrel – Lithium Technologies, Inc.

12. Social media channels
• YouTube
• Facebook
• Twitter
• Skype
• Pinterest
• LinkedIn
• Flickr
• Tencent Weibo
• Connect2ISU
• …

14. Different tools for different tasks
• Facebook – For (SSP) social events and easy photo sharing
• LinkedIn – For professional networking and job finding
• Twitter – For microblogging and community building
• Pinterest – For inspiration and idea generation
• FourSquare – For location-based interaction with friends
• YouTube – For sharing videos
• Flickr – For photo sharing
• Tencent Weibo – Facebook/Twitter-like in China
• Connect2ISU – For staying in touch with your ISU family
• …

15. Also for professional use!
• Facebook – For very precisely targeted marketing
• LinkedIn – To find employees
• Twitter – To interact with fans and ambassadors
• Pinterest – For visual marketing
• FourSquare – To build customer loyalty
• YouTube – To showcase your products/events
• Flickr – For photo sharing
• Tencent Weibo – For promotion in China
• Connect2ISU – To find employees, ask space questions
• …

16. How to become a spacetweep?

17. How to become a spacetweep?
• Be a social person
• Create a free Twitter account
• Become active!

18. Twitter takes time…
from denial:
“Twitter is sooo stupid”
to addiction:
“I love you tweeps!”

19. How to start with Twitter?
Beginners tips – your account:
– Select a good twitter name - you are a person
– Fill out your real bio - you are a person
– Fill out your real location - you are a person
– Use a good avatar picture - you are a person
– Do not lock your account - you are a person

20. Your Twitter bio
• Incomplete… • Complete…

21. How to start with Twitter?
• Beginners tips - tweeting:
– Follow a few spacetweeps
– Just listen for a few weeks
– Participate in conversation with friends
– Try a few RT’s (retweets)
– Try a few DM’s (direct messages)
– Try a few @ replies
– Be nice, just as IRL – you are a person!

22. What about community?
• Once you become part of the online space
community, all kinds of cool things happen…
• Warning: Social media may change your life!

23. #NASASocial
Social media changed my life…

24. #AlexTweetup - #SamanthaTweetup
Social media bring you to remote places!

25. ESA/DLR #SpaceTweetup
This is YOUR community!

26. #SpaceUp Europe
Meet us!

27. ESA/DLR #ILATweetup
You will visit places you always thought could not be visited…

28. #AuroraTweetup
You will stay warm by excitement and friendship

29. Use of hashtags: #
• Hashtags highlight a topic, e.g. #SSP13
• Use to find new people to follow
• Use to track a topic
• Use to track an event

30. Event tracking

31. Statistics

32. Who to follow?
• Your IRL friends
• Worldwide #spacetweeps
• Space communities like 
• Space agencies
• Space industry
• Space journalists
• Astronauts!

33. Agencies and industry
• @NASA
• @ESA
• @esaoperations
• @esascience
• @esa_EO
• @DLR_en
• @CNES_France
• @federalspace
• @ULALaunch
• @SpaceX
• @oewf
• @JAXA_en
• @OrbitalSciences
• @InsideKSC
• @csa_asc
• @HEspace
• @ISUnet
• @NEOShieldTeam

34. Communities and astronauts
• @NASAsocial
• @SpaceTweetup
• @SpaceUnites
• @SpaceUpConf
• @SpaceUpEU
• @MarsCuriosity
• @UNOOSA
• @SGAC
• @WorldSpaceWeek
• @AstroSamantha
• @AstroKarenN
• @Astro_Luca
• @Astro_TJ
• @Astro_Mike
• @Cmdr_Hadfield
• @Astro_Jfrancois
• @Astro_TimPeake

35. Famous Spacetweeps
• @schierholz
• @ageekmom
• @andreasschepers
• @danielscuka
• @starlingLX
• @spacekate
• @ryinspace
• @justbe74
• @ericarolfe
• @elakdawalla
• @nickastronomer
• @astroN8
• @flyingjenny
• @badastronomer
• @libbydoodle
• @NickAstronomer

36. #SSP13 Spacetweeps
• @ProfChrisWelch
• @timmermansr
• @rjmlaird
• @SpaceCharlieUK
• @dschor5
• @nunolives
• @SineadOS1
• @leot1
• @SpaceCowGirlMel
• @The_Stargazer
• @deltapilz
• @richpassmore
• @dirkpitt2050
• @SARscience
• @703_Noemie
• @VolcanoFile
• @jcsalazaro
• @utw1g
• @numhero
• @martinkawalski
• @ruthie147
• @junzi
• @PeterDiamandis
• @BillyTweet16

37. Thank you!
See you on Twitter!
@timmermansr
@WorldSpaceWeek
@SpaceUpConf