The goal of this session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.

1. FLORIDA HOUSING COALITION’S
25TH ANNUAL CONFERENCE
SOCIAL MEDIA MARKETING
FOR NONPROFITS
Presenters: RHETTA PEOPLES
GENNIA HOLDER

2. AGENDA
 Social Media Strategy
 Addressing and Engaging Your Community
Online
 Common Pitfalls & How To Avoid Them
 Tools To Manage Volunteers and Supporters
 Setting Up Listening Post
 Basic Tools To Monitor Conversations
 Mini-Action Plan
 Questions

3. Estimated Unique Monthly Visitors
Facebook: 750MM
Twitter: 250MM
LinkedIn: 110MM
YouTube 450MM
Google Plus: 65MM
Ning: 12MM
Meetup: 7.5MM
* source: eBizMBA

4. Address and engage with
your community

5. What’s Your Strategy?
 Target audience
 Pain points
 Online habits
 Benefits

6. Engaging your community
What motivates them to engage?
Share
Respond
Comment
Question

7. EXPLORE COMMON PITFALLS
 Negative
comments/
feedback
 Posting
inappropriate
content
 Responding
poorly

8. HOW TO AVOID THEM
 Social media
policy
 Discuss
acceptable and
unacceptable
content online
 Train
staff/volunteers
 Create editorial
calendar

9.  Know Target Audience
 Address & Engage Community
 Social Media Policy
 Train staff/volunteers

10. MANAGE YOUR COMMUNITY OF
VOLUNTEERS AND SUPPORTERS
Retain Recruit Recognize

11. Your Tools

12. Social Media is Your Tool
 LinkedIn
 Facebook Groups
 Facebook pages
 Twitter
 YouTube
 Blogs
 Newsletters
 Flickr
 Volunteer-Match.org
 Meetup.com

13. SOCIAL MEDIA IS YOUR
TOOL
Manage your Community
1.Retain
2.Recruit
3.Recognize

14. Get a Birds’ Eye View
WHERE?
 Social media
sites
 Blogs
 Forums
 News Sites

15. 1ST
STEP - LISTENING.
 Why?
 What?
 What?
 Where?
 How?

16. Set up
Listening Post
Know what is
being said about
your organization

17. KEYWORDS

18. Listening Post Mini-Action Plan
1. Target Audience
2. Keywords
3. Gmail Account - gmail.com
4. Google Alerts – google.com/alert
5. Google Reader -
google.com/reader
6. Social Mention – socialmention.com

21. Listen first
Set up Listening Post
Know what’s being said
How to handle information

23. Gennia Holder 407-243-8560
Social Media Coach/Consultant/Trainer
 www.timetogovirtual.com
 gholder@timetogovirtual.com
 facebook.com/socialmediacoffeetalk
 linkedin.com/in/genniaholder
 twitter: @smcoffeetalk