SlideShare uma empresa Scribd logo
1 de 18
Baixar para ler offline
#CultureCode
We wrote this to give you a sense
of IDEO’s culture—the ties that bind
us together as coworkers and as
people. These are the values that
get us there.
Believing that something is
possible will somehow make it so.
The most powerful asset
we have in our arsenal is the
word “we.”
Get comfortable with
uncomfortable-ness.
Ask for forgiveness,
not permission.
Going out of your way to
help others succeed is the
secret sauce.
The unwritten social contract here:
individual ownership supports collective
responsibility. Own that.
Nothing is a bigger buzz-kill
than over-intellectualizing.
Design is about rolling up your
sleeves and making things.
Watch the Little Book of
IDEO video series here.
Illustrations By Beau Bergeron

Mais conteúdo relacionado

Mais procurados

Soundstripe culture deck 2017
Soundstripe culture deck 2017 Soundstripe culture deck 2017
Soundstripe culture deck 2017 Travis Terrell
 
Handy Culture Deck v1.0
Handy Culture Deck v1.0Handy Culture Deck v1.0
Handy Culture Deck v1.0Handy
 
Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013Kevin Goldsmith
 
LinkedIn Culture Deck
LinkedIn Culture DeckLinkedIn Culture Deck
LinkedIn Culture DeckWill Clarke
 
We Are Ometrians - The Ometria Culture Deck
We Are Ometrians - The Ometria Culture DeckWe Are Ometrians - The Ometria Culture Deck
We Are Ometrians - The Ometria Culture DeckOmetria
 
LinkedIn’s Culture of Transformation
LinkedIn’s Culture of TransformationLinkedIn’s Culture of Transformation
LinkedIn’s Culture of TransformationPat Wadors
 
Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer
 
Pop Inc. Culture - v1
Pop Inc. Culture - v1Pop Inc. Culture - v1
Pop Inc. Culture - v1Pop Inc.
 
Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less TEDxMongKok
 
Culture at Nanigans
Culture at NanigansCulture at Nanigans
Culture at NanigansNanigans
 
Patreon Culture Deck
Patreon Culture DeckPatreon Culture Deck
Patreon Culture DeckBianca Ruiz
 
The Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We ValueThe Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We ValueSocious
 
Patreon Culture Deck, April 2017
Patreon Culture Deck, April 2017Patreon Culture Deck, April 2017
Patreon Culture Deck, April 2017Taryn Arnold
 
IMPACT Culture Code
IMPACT Culture CodeIMPACT Culture Code
IMPACT Culture CodeBob Ruffolo
 
Tech in asia culture code v3
Tech in asia culture code v3Tech in asia culture code v3
Tech in asia culture code v3Tech in Asia
 
The HubSpot Culture Code: Creating a Company We Love
The HubSpot Culture Code: Creating a Company We LoveThe HubSpot Culture Code: Creating a Company We Love
The HubSpot Culture Code: Creating a Company We Lovecolleenfry
 

Mais procurados (20)

Soundstripe culture deck 2017
Soundstripe culture deck 2017 Soundstripe culture deck 2017
Soundstripe culture deck 2017
 
Handy Culture Deck v1.0
Handy Culture Deck v1.0Handy Culture Deck v1.0
Handy Culture Deck v1.0
 
Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013
 
LinkedIn Culture Deck
LinkedIn Culture DeckLinkedIn Culture Deck
LinkedIn Culture Deck
 
We Are Ometrians - The Ometria Culture Deck
We Are Ometrians - The Ometria Culture DeckWe Are Ometrians - The Ometria Culture Deck
We Are Ometrians - The Ometria Culture Deck
 
LinkedIn’s Culture of Transformation
LinkedIn’s Culture of TransformationLinkedIn’s Culture of Transformation
LinkedIn’s Culture of Transformation
 
Ideo culture deck
Ideo culture deckIdeo culture deck
Ideo culture deck
 
Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0
 
Pop Inc. Culture - v1
Pop Inc. Culture - v1Pop Inc. Culture - v1
Pop Inc. Culture - v1
 
UpStart's Culture Deck
UpStart's Culture DeckUpStart's Culture Deck
UpStart's Culture Deck
 
Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less
 
Culture at Nanigans
Culture at NanigansCulture at Nanigans
Culture at Nanigans
 
Patreon Culture Deck
Patreon Culture DeckPatreon Culture Deck
Patreon Culture Deck
 
The Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We ValueThe Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We Value
 
Google culture deck
Google culture deckGoogle culture deck
Google culture deck
 
Patreon Culture Deck, April 2017
Patreon Culture Deck, April 2017Patreon Culture Deck, April 2017
Patreon Culture Deck, April 2017
 
IMPACT Culture Code
IMPACT Culture CodeIMPACT Culture Code
IMPACT Culture Code
 
Tech in asia culture code v3
Tech in asia culture code v3Tech in asia culture code v3
Tech in asia culture code v3
 
Digital 22 Culture Code
Digital 22 Culture CodeDigital 22 Culture Code
Digital 22 Culture Code
 
The HubSpot Culture Code: Creating a Company We Love
The HubSpot Culture Code: Creating a Company We LoveThe HubSpot Culture Code: Creating a Company We Love
The HubSpot Culture Code: Creating a Company We Love
 

Destaque

CultureTalk: Our #CultureCode
CultureTalk: Our #CultureCodeCultureTalk: Our #CultureCode
CultureTalk: Our #CultureCodeCultureTalk
 
The Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsThe Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsT-Mobile
 
SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)Takanori Ogata
 
11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee Recognition11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee RecognitionOfficevibe
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyHubSpot
 

Destaque (9)

Culture
CultureCulture
Culture
 
Coding Culture
Coding CultureCoding Culture
Coding Culture
 
CultureTalk: Our #CultureCode
CultureTalk: Our #CultureCodeCultureTalk: Our #CultureCode
CultureTalk: Our #CultureCode
 
The Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsThe Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee Expectations
 
InterContinental Hotels Group's winning #CultureCode
InterContinental Hotels Group's winning #CultureCodeInterContinental Hotels Group's winning #CultureCode
InterContinental Hotels Group's winning #CultureCode
 
SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)
 
11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee Recognition11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee Recognition
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable Company
 
How Google Works
How Google WorksHow Google Works
How Google Works
 

Último

NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsGOKUL JS
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxran17april2001
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 

Último (20)

NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebs
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptx
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 

IDEO's CultureCode: Values that Get Us There