3 things I learned about strategy in a digital product world
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Presentation for the Hyper Island Manchester students about what I learned from taking a 3-month sabbatical.
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3 things I learned about strategy in a digital product world
- 1. Why I quit my job and spent three months in Sweden figuring out digital. And what I learned about strategy along the way.
- 2. Hey Hyper Island! My name is Tijs. @tijs
- 3. For the past 6 years,I’ve worked as a planner for several Belgian ad agencies.
- 4. Meanwhile I built my own projects, both for fun and pro!t.
- 5. Twistory.net
- 6. Kukoo.com
- 7. I learned quite a few things about building products, lean startups,agile methodologies,…
- 9. Everyone wants their Nike Plus.
- 10. Now what really de!nes a good digital product or service?
- 11. What makes it really relevant to users? How do you sell them to clients? How do you build them as an agency?
- 12. And what about all those “different” agencies? Berg,Made By Many,Frog,...
- 13. I had no clue. And absolutely wanted to find out.
- 14. I created a really-want-to- work-for list of agencies and tried to get in touch.
- 16. Three things I’ve learned after three months.
- 17. It’s not about the perfectly polished slide deck. 1
- 18. A S C P
- 19. A S C P
- 20. What’s going to drive you if you no longer create your “own” deliverable.
- 22. “The vertical bar on the T represents the depth of related skills and expertise in a single !eld.” T
- 23. Could strategy really be described as a skill?
- 24. TDesign, development, project management, sales, ... Strategic thinking, creativity, social skills, ... me
- 25. Is there a place for people who are only just the strategist?
- 26. Digital products don’t require yet another strategic idea. 3
- 27. There’s no way to start a project without a strong strategic idea.
- 28. As so many essential decisions are taken along the way, why don’t we save our e"orts for those moments? STRATEGIC IDEA END RESULT
- 29. Shouldn’t we just start with clearly defined business goals/problems and user needs/expecations?
- 30. As we like to tell our clients how digital disrupts everything, we should also consider how it impacts our own role as a strategist.
- 31. It may require learning some new skills and it will take some additional effort, yet being able to truly impact the end result is so much more rewarding.
- 32. Take some distance, explore alternatives and !nd out you were doing it all wrong ;-)