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The Growth of CSR and the Impact of Social Media
1. THE GROWTH OF CSR AND ITS
INTEGRATION WITH SOCIAL MEDIA
2. It is how
companies
manage their
business
What is processes to
produce an
CSR? overall
positive
impact on
society.
Image by HowardLake (flickr)
3. The goal of CSR is to embrace responsibility for the company's actions and
encourage a positive impact through its activities on the environment, and all
other members of the public sphere who may be considered as stakeholders.
Are companies responsible for their
societal impacts?
Image by mugley (flickr)
5. The Idea of a
Stakeholder
Stakeholder: A party that can affect or be affected
by the actions of the business as a whole. Those
groups without whose support the organization
would cease to exist.
Image by 10ch (flickr)
6. Social Media’s Impact
A Reputation Institute 2011 survey found that a
company’s CSR programme (in its broadest sense),
can be responsible for more than 40% of a
company’s reputation.
Image by Thos003 (flickr)
10. Transparency
“We do business with people we like and trust.”
Social media now
provides greater
transparency with
how companies
behave – both good
and bad.
For businesses, it is no Now how they act, how
longer as simple as they engage with their
having the best product communities plays an
or best price. even greater role.
Image by planetc1 (flickr)
16. In Conclusion
Social Media has changed the
face of Corporate Social
Responsibility.
Transparency has become key
to CSR marketing strategies.
Companies must now focus
on their stakeholders and
finding ways to engage them
in conversations and with
their products. Image by Sean MacEntee (flickr)
