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1. Worthwhile Social
Platforms Should
Keep Your Attention
Longer than a
3-Year Old’s Toy

2. It starts off great…
But then…

3. But days, weeks later…
Crickets…
This Shouldn’t Happen.
Period.

4. If users don’t see the value right away
they won’t stick around.
Employees need to find conversations
specific to the work they need to get
done.

5. 3
things
to
look
for
in
a
worthwhile
enterprise
social
pla3orm…

6. No training. Employees should be able to quickly understand how
the network works.
No more toggling back and forth. Think about how often you
look for files in one system, approve expenses in another, and
then send messages via email.
Employees should be able to easily search and find people,
conversations, topics, files, updates from apps, and take action –
all from one place.
1. “Easy to Use” Should Be a Given

7. The Social…
• Random signups don’t
work.
• Rollouts should be planned
with clear and compelling
business objectives from
the beginning, and support
from senior management.
The Technical…
• Categories – for projects,
topics, and teams – so
employees can follow
conversations that are
relevant to their work
• Incorporate the assets
employees work with
everyday – files, links, data
from applications – in
context of conversations
What’s Needed…
2. Value from the Get-Go

8. Mobility. No one can argue the impact mobile devices have on
our personal lives. Your enterprise social network must have a
mobile app on any platform your employees prefer to keep them
connected with the latest.
Notifications. Along with having relevant, valuable conversations
employees need to receive notifications to keep them plugged-in,
whether it’s from within the network, email, or other apps they’re
using.
What’s Needed…
3. Keep ‘em Coming Back for More

9. The best way to have an enterprise social network that’s fresh
and not just some shiny toy is to make sure it’s easy to use,
has a clearly defined purpose from the beginning and valuable
functionality. If these are part of your approach you’ll start to
see an increase in productivity, innovation and learning.

10. enterprise
social
networking
redefined
www.#bbr.com