This talk was given as part of the University of Cambridge Institute for Manufacturing (IfM) 'Manufacturing Thursday' seminar series. The aim was to stimulate discussion on the role of location on the successful implementation of open innovation. This topic is now being taken forward as a new research project at the Institute for Manufacturing.
5. Research Development Commercialisation Core Market Focus Company Boundaries Products in-sourced (e.g. Co-branding) IP in-licensing IP out-licensing Technology Spin-outs Ideas & Technologies Docherty, M. (2006), Primer on ‘Open Innovation’: Principles and Practice, pdma (Product Development and Management Association) Vision (April 2006), pp.13-17. Chesbrough, H. (2003), Open Innovation: The New Imperative for Creating and Profiting From Technology, Boston: Harvard Business School Press.
6. How close do you want to be? Contract services Licensing (non-equity) Shared resources (non-equity) Partial acquisition controlling <50% Joint ventures Partial acquisition controlling >50% 100% acquisition Outsourcing Partnerships / alliances Mergers & acquisitions Increasing integration Adapted from Marqulis, M.S., P. Pekar Jr., (2003), The next wave of alliance formation. Forging successful partnerships with emerging and middle market companies. Los Angeles, Houlihan Lokey Howard and Zukin.
7. Is open innovation the answer to all our innovation problems? Source: The Economist, 13/10/07; Company websites
19. Technology Intelligence Role of Technology Intermediaries Alliance-based Business Models Skills Acquisition & protection Culture Metrics Make vs. Buy Collaborative NPI Open Innovation Implementation Today COIN