This week I was talking to a rotary club about the value of customer loyalty. Most business folks look at social networking as a marketing and advertising vehicle to reach their customers. This is true. However social business is everything from PR, HR, customer service, community relations, and much more! Therefore, it’s all about a long-term strategy to serve your customers, and when their ready to talk or buy. Guess who is at the top of their list! So what is the big secret behind loyalty that most businesses don’t understand, and some may never get! The big secret behind social loyalty is that it is all about LONG TERM! You cannot build a business overnight, and you cannot build a social community overnight. It takes time.

1. {{ What Is the Secret
Behind Social
Loyalty?

2. This week I was talking to a rotary club about the value of customer loyalty. Most
business folks look at social networking as a marketing and advertising vehicle to
reach their customers. This is true. However social business is everything from PR,
HR, customer service, community relations, and much more! Therefore, it’s all about
a long-term strategy to serve your customers, and when their ready to talk or buy.
Guess who is at the top of their list!
So what is the big secret behind loyalty that most businesses don’t understand, and
some may never get!
The big secret behind social loyalty is that it is all about LONG TERM! You cannot
build a business overnight, and you cannot build a social community overnight. It
takes time.

3. Too often we have seen examples of brands giving up on social way too soon.
They are abandoning their pages and leaving them without new content for
months and years. I have always found that social is about planting seeds for the
future. And building loyalty with your customers only happens when you do two
simple things daily!
Photo Credit: Carine06 from UK

4. 1. Check your Social Notifications Daily
The biggest part of social is about engagement.
Check your notifications and make sure that comments, wall posts, and
messages are answered. Think about it, have you ever sent a customer email
complaint, and they never answered back? Will you go back to that business?
It’s the same with social media. Now your team can be saving your brand
loyalty, from simply taking the time to respond.

5. 2. Posts Daily
With all the platform’s newsfeed algorithms changing, we’ve seen that it is greatly
important to post daily.
Too often we see brands taking the weekend off with their content. Most
advertising agencies only work Monday through Friday. If you are taking a break
to post, then you are losing out on an opportunity to engage with your
community.
Take one hour each week to schedule seven posts for the week. It’s literally all the
time it takes to come up with awesome content for your page. So get started today,
and leave no excuses!

6. I truly believe that if you implement these two strategies
daily to your social business,
you will see your social customer loyalty skyrocket
throughout the next 5 to 10 years!!
Photo Credit: (makemoneyinlife.com , customercarenews.com, mashable.com,
weare.thesmallaxe.com)

7. I truly believe that if you implement these two strategies
daily to your social business,
you will see your social customer loyalty skyrocket
throughout the next 5 to 10 years!!
Photo Credit: (makemoneyinlife.com , customercarenews.com, mashable.com,
weare.thesmallaxe.com)