Two types of strategies will lead to authentically growing your social networks without having to pay a dollar on social advertising. However I also believe in the power of social ads, so after you get your cross promotions and content down, then I would suggest testing social advertising to help take it to the next level with a little paid advertising to help each piece of content resonate with your target audience.

1. Real Strategies to Organically
Growing Your Social Audience

2. This week started off with a question that I hear frequently.
But this time the question came from a nationwide food manufacturer that is struggling to
grow their social audience.
The first question you have to ask yourself when you think about growth is…
This is a question that is very helpful when you think about
social business & marketing in general!
“How do we grow
our fans and
followers?”
“Who do you want
your next fan/follower
to be?”
In this case when I asked this question, the marketing team
said we don’t really know who our target market is… and
that is when I asked…
“Who do you want to influence?”

3. It turns out that they wanted to influence the mom that cooks for the family or
anyone that grocery shops for the household.
To be honest, this is a very broad target, but at least we now know who they wanted
to influence.
Now as we get into the strategy, I have two simple approaches that will help any
brand or business grow their social authentically and organically!

4. o Packaging – Can customers find your social on your package?
o Website/Email – Do you send out email updates with a reason for people to like you
on social?
o Coupons – Do you have social links on your coupons?
o Social Media – Do you cross promote between your different channels and
platforms?
o Cross Promote - This word has always had value in marketing, but now more than ever I
believe in cross promotions. Start with these areas and look at what you can do more of
to drive more synergy with your audience.

5. o Quotes/Memes – Find relatable, fun, and shareable quotes or memes and post
1x per week to the page. You can either create them using Canva or you can
repurpose eCards, etc.
o Telling the Story - Take time to breakdown your story, and tell it to your social
customers! This is something that people are passionate about and they will
share with friends.
o Videos/Podcasts – Produce high quality content that is consistent each week,
develop a short video series/podcast to talk about a topic with your audience,
and watch them respond. The key with this content is that it’s all about
consistency!
o Viral Content – We all want this kind of content, but honestly most brands will
never get shares & tags which leads to your content going viral. Do you know why?
It’s because most social teams are posting about themselves too much, and not
thinking about sharing content that their fans will find useful and share. So I’m
going to breakdown content into a couple areas that you can focus on in your
upcoming posts.

6. These two types of strategies will lead to
authentically growing your social networks
without having to pay a dollar on social
advertising.
However I also believe in the power of social
ads, so after you get your cross promotions
and content down, then I would suggest
testing social advertising to help take it to the
next level with a little paid advertising to help
each piece of content resonate with your
target audience.
Photo Credit - (sylviabrowder.com, explorecreateinspire.com)
The key is action, and acting today to implement these two
simple strategies to social GROWTH!!

7. These two types of strategies will lead to
authentically growing your social networks
without having to pay a dollar on social
advertising.
However I also believe in the power of social
ads, so after you get your cross promotions
and content down, then I would suggest
testing social advertising to help take it to the
next level with a little paid advertising to help
each piece of content resonate with your
target audience.
Photo Credit - (sylviabrowder.com, explorecreateinspire.com)
The key is action, and acting today to implement these two
simple strategies to social GROWTH!!