It's no secret that traditional advertising has had to make room for social media marketing. But how you do even begin using social media to gain and retain customers? The best place to start is with Twitter.

1. How To Use Twitter To Gain And
Retain Customers

2. It's no secret that traditional advertising has had to make room for social
media marketing. But how you do even begin using social media to gain and
retain customers?
The best place to start is with Twitter.
In the last two years, Twitter has become quite
the vehicle for social media marketing efforts.
While they may not pay off as quickly as TV or
radio ads, those efforts will go a long way
toward creating those highly coveted
conversions.

3. Before you can engage your audience, you first need to have an audience to
engage. The best way to start is by making the most of the Twitter platform.
Simply begin follow prospective clients and others involved in your industry.
The social-media platform makes this easy to do by offering a rotating menu
of potential handles to follow.
Build Your Audience

4. You'll soon notice that those you follow on Twitter will follow you back.
That's where the engagement begins. Develop that connection by sending
them a Tweet or Direct Message, thanking them for the follow.
Engage Your Audience

5. Now that you've established your audience base, it's time to keep your
followers engaged. You do this by establishing yourself as an industry
influencer. That's when you break out your content.
Cultivate Your Engagement

6. Tread lightly when Tweeting with your content. This is not the same as
traditional marketing. Flooding your Twitter page with ads for your business
will do exactly the opposite of what you want: You'll lose followers because
they're only seeking information and networking opportunities. Once again,
social media marketing is about building relationships and establishing
influence. Your Tweets should reflect that. So about three times a day, you
should Tweet a different piece of information: a link to a blog on your
website that provides instruction gives informative insight into a facet of
your industry; short video Q&A's with your leaders; or even pictures of fun
activities and volunteer projects your office participates in. You can even
retweet your followers' posts. You'll find this idea of relationship building
will continue to gain you followers, which ideally will result in eventual
conversions.
For more tips on social media marketing, or anything else, please Contact Us.
Use Content Wisely

7. Tread lightly when Tweeting with your content. This is not the same as
traditional marketing. Flooding your Twitter page with ads for your business
will do exactly the opposite of what you want: You'll lose followers because
they're only seeking information and networking opportunities. Once again,
social media marketing is about building relationships and establishing
influence. Your Tweets should reflect that. So about three times a day, you
should Tweet a different piece of information: a link to a blog on your
website that provides instruction gives informative insight into a facet of
your industry; short video Q&A's with your leaders; or even pictures of fun
activities and volunteer projects your office participates in. You can even
retweet your followers' posts. You'll find this idea of relationship building
will continue to gain you followers, which ideally will result in eventual
conversions.
For more tips on social media marketing, or anything else, please Contact Us.
Use Content Wisely