Outsourcing social media is recommended for three main reasons: 1. It allows business owners to delegate non-critical tasks and avoid wasting time, as owners spend on average 4 billion hours per year on delegatable tasks. 2. Outsourcing provides budget predictability by eliminating unexpected costs associated with in-house social media teams like overtime, sick coverage, or sudden software purchases. 3. Experts should handle specialized functions like social media, as outsourcing allows owners to surround themselves with specialist expertise instead of trying to learn every function themselves or relying on inexperienced hires.

1. Why Outsourcing Social
Media Is a Winning Strategy
Photo Credit: Ariana Gastelum

2. 1. On average, business owners waste about 4 billion hours each year dealing
with tasks that could easily be delegated to vendors or other employees.
2. Business strategists recommend delegating as many non-critical tasks as
possible.
Outsourcing social media is a winning strategy
for maximizing the most of your time without
sacrificing the quality of your customer
engagement campaigns.
Work smarter, not harder!
Photo Credit: Ariana Gastelum

3. Good for budgets!
There’s scarcely a business owner on the planet
who isn’t watching the bottom line all the time.
Tight budgets mean every penny must be pinched
and every dollar squeezed, especially for startups
operating on a shoestring.
Unfortunately, in-house media teams are often besieged with runaway costs and
overages that eat away at their piece of the budgetary pie.
Whether it’s unplanned overtime to cover for a marketing department member
whose out sick or the unexpected cost of buying analytics tools to track your
progress across social channels, it’s easy to end up in the red before you’ve
posted your final Facebook update for the week.
Photo Credit: Crista Moreno

4. When you outsource your social media there are
• No surprise expenses
• No last-minute software purchases
• No scrambling to cover gaps in coverage.
You know what your costs are upfront and can
plan accordingly, knowing your social
accounts are in good hands.
Photo Credit: Pixabay.com/PixArc

5. Surround yourself with experts
You know that old adage, business owners don’t need to know everything if
they surround themselves with people who are experts in their own field?
Bringing in an outside social media team fits this concept perfectly.
Unless you’re running a social media firm,
your expertise probably lie in other areas.
Just as you’d hire an electrician to wire the fire alarms
in your office, so should you hire professionals to
handle this unique aspect of your marketing strategy.

6. Businesses that hand off important social media tasks to a new intern
or recent hire are brands that don’t fare as well in social marketing.
You don’t need to know everything about the nuts and bolts of
social media management as long as you hire a team that does.

7. Hang in there!
Social marketing takes momentum and time to build. It’s easy to get discouraged
when you don’t see immediate results, especially when you feel like your time
could be better spent working on other ways to grow your business.
- Dave Kerpen, founder and CEO of Likeable Media
“Too many small businesses that try social
media marketing either don't do it right or
don't do it long enough, or both, and then give
up, thinking it doesn't work.
You can absolutely use social media to drive
and track new leads and sales, increased
frequency of purchase from current customers,
both very hard business metrics, but don't
expect this to happen overnight, or over three
weeks. Expect to see (and by all means track!)
results within six to nine months.”
Hang in there
boy!

8. It takes a long time to see results, because business owners are pulled in
many directions and only have a limited time to devote to making it work.
Outsourcing teams have the expertise and ability
to groom your social media accounts for solid
growth in less time.
(559) 905-0956
http://www.realtimeoutsource.com/