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Social Media 101

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Social Media 101

  1. 1. Intro. to Social Media Why You Should Care, and What to Do About It presented by David and Natalie Dewhirst ThreeTwelve Creative photo credit: http://www.flickr.com/photos/29148810@N05/5440123405/ daniel_iversen
  2. 2. In the Beginning...
  3. 3. Once we could grow stuff...
  4. 4. Wealth Meant Land
  5. 5. This was true for a LONG time. But then what happened?
  6. 6. The Industrial Revolution happened.
  7. 7. More Things, More Places, More Money
  8. 8. Until Someone Else Does it Better
  9. 9. Until Someone Else Does it Better
  10. 10. Now What? How do we Make Wealth?
  11. 11. Wealth is Manufactured by IDEAS
  12. 12. What does Apple actually MAKE?!
  13. 13. Apple could be the first TRILLION $ company.
  14. 14. Share your ideas.
  15. 15. Listen to the ideas of others.
  16. 16. Remember that ideas spread.
  17. 17. “Successful competition in 2012 (and going forward) requires businesses know about customers [and] products and have the ability to supply solutions fast with great reach. Winning is about what you know, knowing it early, acting upon the information and then being able to disseminate that solution fast to those who have emerging needs.” “Why YOUR Company Must Become a Tech Company - Apple, Amazon, Facebook, Instagram Lessons” Adam Hartung, Forbes.com http://www.forbes.com/sites/adamhartung/2012/04/14/why-your-company-must-become-a-tech-company-apple-amazon-facebook-instagram-lessons/
  18. 18. Good Lord... Why did you tell me all that?
  19. 19. Let's Rewind a Little
  20. 20. The TV-Industrial Complex?
  21. 21. It was easy to push ideas
  22. 22. But Channels Multiplied...
  23. 23. And People Started to Think That Commercials Really STINK
  24. 24. And that's when I invented... THE INTERNET! YAY!
  25. 25. By 1998 Google Had Indexed 26 MILLION WEB PAGES
  26. 26. By 2000 Google Had Indexed 1 BILLION WEB PAGES
  27. 27. By 2008 Google Had Indexed 1 TRILLION WEB PAGES
  28. 28. Too Many Channels, Senor!
  29. 29. Instead of Shouting... Let's Talk.
  30. 30. Uses of Social Media Identity
  31. 31. Strong Identity
  32. 32. Uses of Social Media Presence Identity
  33. 33. 1.3 Million Like This
  34. 34. Uses of Social Media Presence Relationship Identity
  35. 35. Relationhip
  36. 36. Uses of Social Media Presence Sharing Relationship Identity
  37. 37. 60,000 People
  38. 38. Uses of Social Media Presence Sharing Relationship Identity Reputation
  39. 39. Reputation
  40. 40. Uses of Social Media Presence Sharing Relationship Identity Conversation Reputation
  41. 41. Conversation
  42. 42. Uses of Social Media Presence Sharing Relationship Identity Conversation Reputation Exposure
  43. 43. Exposure
  44. 44. Be Human!
  45. 45. Be Human!
  46. 46. Be Human! (Or at least not a monster.)
  47. 47. Be Human! (Or at least not a monster.)
  48. 48. Who Thinks This Matters?
  49. 49. 4 Channels with SOMETHING On Twitter Facebook LinkedIn Pinterest
  50. 50. 4 Channels with SOMETHING On Twitter 140-Character “Tweets” Facebook Status / Pictures / Liking and Commenting LinkedIn Facebook Pro? Pinterest Curating image collections
  51. 51. Time to Make the Donuts!
  52. 52. Who Lives Where?
  53. 53. Who Lives Where? http://pewinternet.org/Reports/2012/Online-Pictures.aspx
  54. 54. Conversation Time!
  55. 55. I Hope This Has Answered one or two burning questions:
  56. 56. It's been a pleasure being here... Thanks for Your Time!
  57. 57. Talk to Us http://www.ThreeTwelveCreative.com https://twitter.com/3TwelveCreative http://www.linkedin.com/company/2351101?trk=tyah 239.839.7889 1533 Hendry Street, Suite 300 Fort Myers, FL 33901

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