1. Theme: Environmental Trading – new
commercial opportunities
Location: Kemmy Business School
University of Limerick
Date: Tuesday 23rd November 2010
© DOLMEN 2010

2. AGENDA
Welcome: Enterprise Ireland
LECTURE 6.00: Introductions – who is here & why?
ROOM
3 short - Presentations:
Stephen Nolan, Green IFSC
Paul Harris BOI Global Markets
Prof Frank Convery, UCD
very short Q&A
Ideagen Exercises – explained format
LOBBY 7:15 Ideagen Exercises - ACTION
Brainstorm Ideas
Grouping Ideas
Developing Value Propositions
Tea & Coffee – Networking –
LECTURE 8.15 Presentations & Feedback
ROOM longer Q&A session
9.00 The End – NETWORKING / View facilities
© DOLMEN 2010

3. SPE AKERS
Prof Frank Convery UCD
Author of ‘Pricing Carbon’
instrumental in driving EU policy in
this new area.
Stephen Nolan,
Project Manager,
Government’s Green IFSC Team
Paul Harris,
Head of Natural Resources Risk
Management,
Bank of Ireland Global Markets
© DOLMEN 2010

4. Ideagen process 1. Ideas:
Idea gathering
Group Ideas
2. Develop Opportunities:
Map Opportunities
Select Opportunities
Share Opportunities
3. Business Feasibility:
Develop the Business
potential
Rate your business
feasibility!
© DOLMEN 2010

5. Idea Grouping
Each of the six teams, grouped
the ideas they had generated and
then select one to developed into
a “value proposition” template
© DOLMEN 2010

6. rd
Ideas Boa
Title: Cooling Card
•Website voluntary carbon market info
•Farming market
•Credit card/ Air miles model, Carbon H/C
credit card
•Energy Efficiency
•Farmers’ trading platform
•Loyalty card→ “Big” products first, eg.
Utilities.
• Micro transactions.
© DOLMEN 2010

7. rd
Ideas Boa
Title: Trading Carbon
Pricing carbon makes new markets.
Worldwide model-online interface. Building industry corporation
heating credits or trading with self –sufficiency.
Markets-for trading carbon-price on carbon- opportunity.
Persistence & determination.
CO2 tax in Ireland.
Trading carbon credits for flight tickets-micro initiative- banking &
trading on lifestyle. Worldwide model-
Power sector pay & heavy industry pay carbon tax. online interface.
Trading “bank” mandatory for all businesses large or small-GUI for Building industry
online activity. corporation heating
credits or trading with
Carbon in rubbish dumps all over the world-resource
self –sufficiency.
-pay the poor for different recyclable items for their sorting labour.
Make carbon trading a practice of the “common man”-SUL technology
-web based labour, spend voluntary market credits on flights,
Trade “bike miles” for “car miles”.
© DOLMEN 2010

8. rd
Ideas Boa
Title: Trading Carbon
Green IFSC concept
Airline leasing suppliers in Ireland. •Metric for Carbon quantity
Carbon Markets •Create energy, grow fish, exclude large
Compliance fish.
Emissions headings
•Sq mile fish, sanctuary with win a farm,
Voluntary market “Crusty’s” invisible in grid.
D.I.V.O.R
Dublin International Voluntary Offset
Registry.
Get CC for lifestyle choices carry credit
card with credits earned from life style
-create values for life style.
Manu ordinary people make a
movement. Parallel currency.
© DOLMEN 2010

9. rd
Ideas Boa
Title: Green Gas Farms
•Farm Carbon Capture-Need carbon credits forestry & green
crops.
•Electric powered farm
•Develop GM grass which doesn’t make cows fart!
•Solar panels on sheds
•Potty train cows to capture methane
•Methane capture from cow.
•Forest sequestration
•Carbon capture for grassland
•Carbon neutral farming
•Smart meters for farms
•All adopt a “fruitarian” lifestyle
•Rumination cycle of cattle. House during “expulsion” &
capture.
•Non soil disrupting Crops- Willow, Elephant grass, orchards.
© DOLMEN 2010

10. rd
Ideas Boa
Title: Carbon Storage - credits
•‘Virtual’ storage , marketing trading.
•Smart grids
•Storage futures
•Micro energy storage
•Tax relief on carbon credits towards-pensions.
•Money, fed back in to clean-tech industries.
•Selling back to the grid.
•Local domestic storage.
•Tax relief scale longer term=greater return.
•Buying credits ‘individual’ tax relief.
•‘SSIA’ tupe carbon investments.
© DOLMEN 2010

11. rd
Ideas Boa
Title: Green-Face.ie
•Domestic solutions. •MRV- Monitoring Reporting
•Self financing Verification.
•Smart homes •Carbon credit union.
•Smart cities. •The wisdom of the crowds.
•Smart planet •Awareness of decisions/impact.
•In real time •Data centres-Carbon credits.
•Fractional credits •Energy boom
•Ambient influence •Supporting the individual
•Carbon currency •Group MRV
© DOLMEN 2010

12. d
Ideas Boar
Carbon saving Trading
•Improve/implement
•Reduce cost of business
•Efficiencies within Heavy Industry→
Efficiencies within agriculture→ Reduce cost of business
•Efficiencies within heat market→
•Levy- Financial systems development.
•Non-Fossil fuel emissions.
•Climate change finance
•Structure software
•Financial services→
•Professional services→ Structure software
•Administration services→
•Carbon trading companies.
•Smart technology.
© DOLMEN 2010

13. rd
Ideas Boa
Title: alternatives carbon credits
•Recycling of waste (oil) for more efficient use. •Wind turbines
•Use of biomass •Futures market
•Willow farming, wood pulp •Long term swap
•Developing poster efficiency machinery market
•Pricing-expand wind/wave energy •Brokers.
•Models of this •Using energy
•Educating end user, not abusing system. expended/geotherma
•Teach people to adjust –monitoring -consulting l
•Specialised-people planting –water wastage. •Software quality
•Due diligence fraud. regulations.
•Reverse activity-measure goodness trading
•Build wind turbines
•Private farmers subsidies
•By-Product Methane-to make heat
•Hub of Europe edge of Atlantic wave→ Wave wind farms by coast.
•Connection to grid-problem
© DOLMEN 2010

14. rtunities
Devel op Oppo
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15. ing
ity Mapp
Opportun
Title: Measuring Farming Compliance
The ideas Describe the concept Customers
•Farmer-stop-shop
Repeat Business Identify what is the target
-Methane
•Consulting for this market? Who is the customer?
gas→Heat→Energy.
-Education- Repeat
-Carbon Business
-Adaption- •Farmer/Agriculture.
Accounting
•To help farmer to •Regions of Agriculture.
-Carbon
improve efficiencies
store→Peat bog
-Provide services
-Foresters
-Trading
-Wind turbine
-Energy crops
→ Willow→ Wood pulp What are the benefits?
•IFA •Farmers mindset changes
•Lower cost of farming-
-Micro generation
efficiency
-Anaerobic digest(grass) •Profits
-Wind turbines(macro •Company profitability
generators) •Easier return © DOLMEN 2010

16. ing
ity Mapp
Opportun
Title: Green Gas Farms
The ideas
Customers
•Advice to farmers &
Describe the concept Identify what is the target
policy makers. market? Who is the customer?
•Carbon Neutral farming.
•Set a side
•Farmers
•Beef -Understand
What are the benefits? •IFA
-Rumination cycle
•Reduce methane 30% •Gov. Agencies
-Capture CH4
Agriculture for Ireland.
•Smart metering
•CH4 for heat
•Other crops
•Training
•website
© DOLMEN 2010

17. ing
ity Mapp
Opportun
Title: Managing storage infrastructure
What are the benefits? Customers
Describe the concept
Identify what is the target
What problems does it market? Who is the customer?
solve? •Fund management
•Stop importing oil •Storage infrastructure •Irish State
•Project-invest clean-
tech
© DOLMEN 2010

18. ing
ity Mapp
Opportun
Title: Cooling Card – trading cc
What are the benefits? Customers
Describe the concept
What problems does it Identify what is the target
•Air miles
solve? market? Who is the customer?
concept/Green Shield
•Education, engagement, •Ideally, everyone.
card. •First: Tesco
Market access, eg.
•Positive/negative •Micro transactions: Social
Farmers.
carbon price on every networks.
•New route to market for
transaction/purchase.
carbon credit.
•Links carbon disclosure
•Democratising the
project level to the
carbon market: broaden
public.
and deepen the market.
© DOLMEN 2010

19. ing
ity Mapp
Opportun
Title: Green-Face.ie
The ideas Customers
Describe the concept Identify what is the target
•The wisdom of the •Social networking. market? Who is the customer?
clouds carbon credit •Ambient tech & mobile tech •Households
union. •Bundle fractional credits.
•Sell.
What are the benefits?
•Save money, make money,
Save the world.
© DOLMEN 2010

20. ing
ity Mapp
Opportun
Title: Trading Energy Efficiency
The ideas Customers
Describe the concept
Identify what is the target
•Making CT simple. •Business reporting market? Who is the customer?
- Profitable emissions.
•Business & Organisations
- Incentivising CT •Mandatory carbon
in Ireland & everyone.
- National Cap & trade SP reduction method
•Consumer land. system.
-Empower man in the street •Macro & Micro
-By lifestyle choice - approach.
Provide cc for activer Form
of currency.
© DOLMEN 2010

21. ATIONS
PRESENT
Each team
presented their
value proposition
to the industry
speakers - who
gave feedback and
rated each in terms
of commercial
viability and
market desirability.
© DOLMEN 2010

22. t happe ns next
Wha
• Complete and return the participant follow up
sheet to your EI Regional Development Executive
• Join the IDEAGEN LinkedIn group
http://www.linkedin.com/groups?gid=2649046&trk=hb_side_g
Keep up to date on latest from IDEAGEN by
• Following on Twitter
http://twitter.com/ideagen
•Becoming a fan on Facebook
http://www.facebook.com/pages/Ideagen/134045788401
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23. T he End
Thank you
Sean McNulty
smcnulty@dolmen.ie
© DOLMEN 2010