CPA Vision 2025 - Vision of CPA in the future with Vision, Purpose, Values & Competencies & Top Trends to Watch (and the time to address is NOW). The Top 10 trends identified by grassroots CPAs from across the country who participated in 30 future forums including over 1,000 participants. Using the i2a: Insight to Action Future Forums process to engage and develop the trends. Part of the AICPA's CPA Horizons 2025 Project.

1. MARYLAND
Vision Statement: Where we’re going Core Purpose: Why we exist Core Values: What we stand for EDITION
CPAs are the trusted professionals who enable people and EXCELLENCE: CPAs are committed to excellence and strive to deliver the
organizations to shape their future. Combining insight with highest quality services.
integrity, CPAs deliver value by: INTEGRITY AND PROTECTING THE PUBLIC INTEREST: CPAs conduct
CPAs … making sense of a
CPA VISION 2025
themselves with integrity and honesty, holding themselves to rigorous
• Communicating the total picture with clarity and objectivity, standards of professional ethics.
• Translating complex information into critical knowledge, changing and complex world. OBJECTIVITY: CPAs maintain impartiality and intellectual honesty by remaining
free of personal bias and conflicts of interest.
• Anticipating and creating opportunities, and
LIFELONG LEARNING: CPAs highly value continuous learning adn know that
• Turning insights into action to transform vision into reality. L>C (the rate of learning must be greater than the rate of change).
COMPETENCE: CPAs are experts in the language of business and demonstrate
superior technical proficiency by performing with a high level of expertise and
knowledge.
Our Strategy: How we are going to get there
Core Services Core Competencies
Produced by the Maryland Association of CPAs and the Business Learning Institute, Oct 2011
ASSURANCE AND TECHNOLOGY MANAGEMENT FINANCIAL GLOBAL SERVICES: LEADERSHIP: COMMUNICATIONS: STRATEGIC COLLABORATION TECHNOLOGICALLY
INFORMATION SERVICES: CONSULTING AND PLANNING: THIINKING: AND SYNTHESIS SAVVY:
INTEGRITY: PERFORMANCE
MANAGEMENT:
The ability to Able to give and A future-minded and Effective at engag- Anticipating tech
Provide a variety of Services that leverage Provide advice and Provide a variety of Provide global financial changes and how
services that facilitate develop and share exchange informa- flexible mindset ing others and
services that improve technology to improve insight on the financial services to organiza- they can benefit
international com- insights and the tion with meaningful that thinks critically working across
and assure the quality objectives and decision and non-financial tions and individuals others. Adept at
merce. Leading in the aptitude to mo- context and with and creatively. The boundaries to turn
of information, or its making including performance of an that interpret and add standardizing data
development of global bilize and inspire appropriate delivery ability to link data, challenges into
context, for business business application organization’s opera- value by utilizing a wide for transparency,
standards and business others to action. and interpersonal knowledge and opportunities. The
decision making. processes, system tional and strategic range of financial infor- efficient exchange,
practices and new ways Leadership is about skills. The ability to insights together ability to consider
integrity, knowledge processes through mation. These include and visualization
that more businesses finding possibilities make thinking vis- to provide quality the whole picture
management, system broad business everything from tax with tools like XBRL.
can access and par- and developing ible to others in a advice for strategic (past, present, and
security, and integration knowledge and planning and financial
ticipate in the global people, utilizing way they can easily decision-making. future) and create
of new business judgment. statement analysis to
marketplace. their strengths, and grasp. alternatives and op-
processes and structuring investment
shaping the future. tions for the future.
practices. portfolios and complex
financial transactions.
1998 2000 2002 2011 bizlearning.net/live/i2astrategicplanning

2. What CPAs have said about the future:
1. Changing demographics - Aging workforce, diversity, 4 generations in the
workplace
2. Increased globalization, economic shifts and increasing competition
3. The technological revolution - cloud, social, big data & XBRL
4. Issues around information security, privacy & data integrity
5. Shift to consumer and employee power (from push to pull)
6. Changes in the way we communicate - mobile, txt, skype
7. Work-life challenges or conflict - "do more with less", 24/7 work
8. Information Overload - filter failure
9. Increasing complexity of rules and standards (IFRS, GAAP, PCAOB,
SEC)
10. Economic uncertainty - deficit, debt and pressure on government
Future Forum Process http://www.bizlearning.net/live/i2afutureforums