What are the top five issues facing Maryland CFOs, Controllers and management accountants? What is their outlook on their businesses? Maryland's economy? The US economy? How future ready are they? These questions were answered by over one hundred CPAs, CFOs, Controllers and management accountants using our interactive conference participation app by conferences.io. On March 20th in Towson, Maryland, the Maryland Association of CPAs hosted their annual Professional Issues Update / Town Hall for its business and industry members, More than one hundred CPAs responded to an interactive poll at MACPA’s recent town hall for Business & Industry members. This group comprised of predominately CFOs, Controllers, management accountants with 23.6 years of experience. Forty-four percent had the CGMA designation, six percent had the CITP designation, three percent had the IIA (Internal Audit) and three percent had the CMA designation. Forty-four percent had other designations as well. Eighty percent were in business, industry and non-profit areas of Maryland. Only 6% identified themselves as future ready. 56% of them said they spend less than 50% on traditional accounting and financial reporting functions. 54% are optimistic about their business' economic outlook. 45% are optimistic about the Maryland economic outlook. Only 35% were optimistic about the US economy citing health care, government debt, and uncertain regulatory climate as major issues. The Top 5 Issues they identified are: 1. Information Overload 2. Doing More with Less 3. Being Reactive vs. Proactive 4. Managing Change 5. Managing Technology On May 4th, MACPA and BLI (Business Learning Institute) will be hosting Daniel Burrus to talk about how CPAs, CFOs, Controllers and management accountants can be more future ready by learning the competency of "anticipation". For more information go to http://www.blionline.org/burrus

1. www.macpa.org
Survey
results:
What
is
on
the
mind
of
Maryland
CPAs,
CFOs,
Controllers,
and
management
accountants
in
2015?

3. How
Future
Ready
Are
You?
More
than
one
hundred
CPAs
responded
to
an
interacHve
poll
at
MACPA’s
recent
town
hall
for
Business
&
Industry
members.
This
group
comprised
of
predominately
CFOs,
Controllers,
management
accountants
with
23.6
years
of
experience.
Forty-­‐four
percent
had
the
CGMA
designaHon,
six
percent
had
the
CITP
designaHon,
three
percent
had
the
IIA
(Internal
Audit)
and
three
percent
had
the
CMA
designaHon.
Forty-­‐four
percent
had
other
designaHons
as
well.
www.macpa.org

4. Source: CPA.COM Insight into the CPA of the
Future Study 2014
Only
6%
of
CPAs
in
B&I
are
Future
Ready
Future
Ready
is
the
capacity
to
be
aware,
predicHve,
and
adapHve
of
emerging
challenges,
tech
innovaHons,
and
trends
and
changes
in
business,
populaHon,
and
social
environment.
According
to
an
MACPA
poll
of
over
100
CPAs,
CFOs
and
accounHng
professionals
at
a
recent
town
hall
meeHng
in
Towson,
Maryland.
www.macpa.org

5. All
Four
GeneraHons
were
in
aXendance!
www.macpa.org
Mature
born
1925
–
1945
4%
Baby
Boomers
born
1946
–
1964
67%
Gen
X
born
1965
–
1979
20%
Gen
Y
born
1980
–
2000
8%

6. Of
aXendees
from
business,
industry
and
non-­‐profit
sectors
www.macpa.org

7. Of
CFOs
and
management
accountants
spend
less
than
50%
of
their
Hme
on
accounHng
and
financial
reporHng.
www.macpa.org
The
rest
is
on
business
strategy,
innovaHon,
human
resources,
informaHon
technology,
and
other
acHviHes.

8. Top
5
Issues
Facing
CFOs
1. InformaHon
Overload
2. Doing
More
with
Less
3. Being
ReacHve
vs.
ProacHve
4. Managing
Change
5. Managing
Technology
www.macpa.org

9. Maryland
CFOs
opHmisHc
about
their
business
outlook
Are
somewhat
to
very
opHmisHc
about
their
business
outlook.

10. Maryland
CFOs
cauHously
opHmisHc
about
the
Maryland
economic
outlook
Are
somewhat
opHmisHc
about
the
outlook
for
the
Maryland
economy.

11. Maryland
CFOs
mixed
feelings
about
their
US
economy
outlook
PessimisHc
to
very
pessimisHc
about
the
US
Economy
OpHmisHc
to
very
opHmisHc
about
the
US
Economy

12. www.blionline.org
Source: Burrus Research –
Anticipatory Organization 2014
AnHcipaHon:
The
Missing
Competency

13. hXp://www.blionline.org/burrus

14. There
is
a
method
for
teaching
you
how
to
be
anHcipatory
in
your
work,
regardless
of
whether
you're
a
leader,
a
manager,
a
team
member,
regardless
of
the
size
of
the
organizaHon,
even
if
you're
just
a
one-­‐guy
company.
This
is
an
online
learning
system.
We've
broken
down
how
to
be
anHcipatory
into
learning
modules
of
single
concepts.
One
is
very
short,
single
concept
videos
-­‐
and
I'm
talking
very
short,
three
to
four
minutes.
Secondly
then,
we
have
a
rapid
applicaHon
tool
and
the
rapid
applicaHon
acHvity
is
to
help
you
apply
the
concept
to
your
work
right
now,
because
if
you
don't
apply
it
to
what
you
do,
frankly
you
aren't
going
to
learn
it
well
and
you're
probably
not
going
to
use
it.
–
Dan
Burrus
Join
us
on
May
4th
to
see
Daniel
Burrus
hXp://www.blionline.org/burrus
www.macpa.org

15. www.macpa.orgwww.macpa.orgwww.macpa.org

16. www.macpa.org

17. 2015
June
23,
2015

18. If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
people leading the way.
– Accounting Today
Tom Hood, CPA, CITP, CGMA
Accounting Hall of Fame - CPA Practice Adviser
Named the Second Most Influential in Accounting
by Accounting Today Magazine 2013
Top 150 Influencer by Linked-In
Top 25 Influencers in Learning & HR by HR
Examiner
Top 25 Public Accounting Thought Leaders by
CPA Practice Adviser
Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership & Generations
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/