Presentation to the AICPA Global Manufacturing Conference in NOLA The 'shift change' is underway as the retiring baby boom generation makes way for Generation X. The shift change is the transfer of the retiring baby boomers to the next generation of leaders that will be taking the helm in the next few years. This time what got you here won;t get you there. The incoming shift will require a new set of skills and tools to continue the work of the prior shift. This time it is different. Generational issues in the workplace are one of the biggest challenges facing organizations today. This presentation covers the latest research and ideas to successfully lead 4 generations in the workplace. The latest research on the new skills needed in the modern workforce and how leadership has changed. Participants will learn new approaches to engaging the next generation of workers to connect and collaborate in a way that maximizes their discretionary effort.

1. Leading Four Generations in the
www.blionline.org
Workplace
Tom Hood, CPA,CITP, CGMA
CEO of the Maryland Association of CPAs
and the Business Learning Institute

2. Tom Hood, CPA, CITP, CGMA
If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
people leading the way.
– Accounting Today
! Named the Second Most Influential in Accounting
by Accounting Today Magazine 2013
! Top 150 Influencer by Linked-In
! Top 25 Influencers in Learning & HR by HR
Examiner
! Top 25 Public Accounting Thought Leaders by
CPA Practice Adviser
! Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership & Generations
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/

3. Download today’s slides at …
www.SlideShare.net/thoodcpa

4. MACPA.CNF.IO
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8. Why all the fuss?

10. 7 out
of 10

11. What is this all about?
• First time ever that we have 4 different
generations in our workforce working together
side-by-side
• Traditionalists, Boomers, Xers, and Millennials (Y’s)
• Each of these generations were impacted by
various events that shape who they are and how
they work
• We need to understand what motivates the
various generations and how to work together

12. Common Workplace Conflicts
• Conflicts frequently have generational issues as their
cause
• “He is not committed to his job”
• “She does not listen to my ideas”
• “He has a poor work ethic”
• “He does not follow direction”
• “I can’t believe the way he/she dresses”
• “She treats me like my parents”
• “What do you mean I can’t work from home on
Friday’s”
• “She does not listen to my ideas”

13. Consider the following:
“What happens when generations define
success differently?”
“How do the conflicting definitions of
success affect how we motivate, coach and
encourage in the workplace?”

14. The Devil Wears Prada
When Miranda (Meryl Streep) tells Andy (Anne Hathaway)
that she is like her, Andy walks away and happily tosses her
mobile phone into a fountain

15. Danger
Zone

16. Characteristics Traditionalists
Born 1925-1945 Baby Boomers
Born 1946-1964 Generation X
Born 1965-1977 Millennials
Born 1978 or after
Age Span 65 to 86 years old 46 to 64 years old 33 to 45 years old 32 or younger
Traits Conservative
Believe in Discipline
Respect for authority
Loyal
Patriotic
Idealistic
Break the rules
Time stressed
Politically correct
Pragmatic
Self-sufficient
Skeptical
Flexible
Media/Info/Tech savvy
Entrepreneurial
Confident
Well-educated
Self-sufficient
Tolerant
Team builders
Soc ial l y /pol i t i cal l y
conscious
Defining Events Great depression
World War II
Korean War
Vietnam War
Woodstock
Watergate
Missing children
Latch Key Kids
Computers in school
School shootings
Terrorism
Corporate scandals
To Them Work Is If you want a roof and
food…. Exciting adventure Difficult challenge To make a difference
Work Ethic Loyal/dedicated Driven Balanced Eager but anxious
Employment
Retirement Second career Work/life balance Unrealistic
Goals Education A dream Birthright Way to get to an end A given
Communication Face to face Telephone Email IM/Text messaging
Time at Work is
Punch clock Visibility Why does it matter if I get it
Is it 5 PM? I have a
defined done today? life.
Most need in the
Continued involvement
Recognition! More information Praise and fun; or is
workplace
past 65
that fun and praise?

18. Generation Gap or Generation Lap
In 1997, young people
for the first time were
recognized by adults as
being authorities on
something truly
revolutionary – digital
technology, interactive
media, and
COLLABORATION.”
- Don Tapscott
Grown Up Digital

19. Generation Gap or Lap?
"The speed of change makes you
uncomfortable on a regular basis," he
says. "That's so difficult for people who
are paying mortgages, buying cars,
trying to give their kids the things they
had, to get them through school. You
want to feel confident in the last 15
years of your career that after 25 or
30 years of effort, it's just going to
work," he says. "But it isn't so. And I
don't think you ever get over the fear
of not knowing.”
– Doug Gould, Ad Exec
WSJ

20. In other
words…
What got you
here won’t
get you there

21. What’s
Keeping
young
CPAs
up
at
night?
1. Not
enough
,me
2. Being
reac,ve
vs.
proac,ve
3. Talent
development
4. Keeping
up
5. Growth
(and
opportunity)
6. Doing
more
with
less
7. Informa,on
overload
http://cpa.tc/54s

22. 11
things
young
professionals
want
you
to
know
1. More
collabora,on.
2. More
transparency.
3. Encourage
ini,a,ve.
4. Focus
on
strengths.
5. Expect
the
unexpected.
6. Take
,me
to
save
,me.
7. Look
beyond
the
billable
hour.
8. Engage
your
team
in
your
vision.
9. Be
realis,c.
10. Train
your
staff
and
expect
accountability.
11. Take
a
financial
risk
on
leadership.
http://cpa.tc/54r

23. The Research

24. ü Flexibility
ü Team
cohesion
ü Collabora,on
ü Supervisor
support
and
apprecia,on
ü A
clear
career
path
ü Social
responsibility
What
do
millennials
want?

25. The Eight Net Gen Norms that will transform
business, education and government
1. Freedom – The freedom to work when
and where you want
2. Customization – My job my life
3. Scrutiny – I know what you did last night
4. Integrity – Be a good company to work
for
5. Collaboration – Teamwork
6. Entertainment – Work should be fun
7. Speed – Let’s make things happen now!
8. Innovation – Let me invent

26. We asked on June 25, 2013

28. MACPA Generational Symposium
1. Build cross-generational work
teams (collaborate, include,
fun)
2. Communication & feedback
3. Involve in organizational
purpose
4. Define work-life success in
your organization
5. Embrace technology

29. Accounting
Students

30. What
do
you
want
from
your
employer?
1. Flexibility & Work/Life Balance
2. Resources for Growth (training &
development)
3. Job Security
4. Diversity & Inclusion
5. Mentorship

31. Generation Gap or Generation Lap
Maria: Do you think members of Gen-Y have any millennial
traits we can actually use to our advantage?
Rich: This sounds strange, but hear me out. Our most positive trait is
that we’re inexperienced. What I mean with that is, today’s world is a
lot different from yesterday’s. Inexperience means rejecting the status
quo, and that’s what innovation is. We’re not afraid to, it’s a very
positive thing I guess. We’re not stuck in this rut for so many years.
The second most important thing is adaptability. We’ve lived in this
time of rapid change, especially growing up in the first decade of the
millennium. We’re used to it, it’s how we live.
Hopefully my taking a risk will inspire others to do something bold.
Source: Money Under 30

32. Tomorrow’s CPAs are:
• Proactive
• Flexible
• Collaborative
• Trustworthy
• Future-focused
• Balanced
• Technological

33. Four Themes from MACPA
Leadership Academy
1. Communication
2. Collaboration
3. Anticipation
4. Talent Development

34. Resources
http://cpa.tc/2u1
http://cpa.tc/2un

35. Resources
http://cpa.tc/58s
http://cpa.tc/4aa

36. CEOs
have
a
new
strategy
in
the
unending
war
for
talent.
They
are
crea,ng
more
open
and
collabora,ve
cultures
—
encouraging
employees
to
connect,
learn
from
each
other
and
thrive
in
a
world
of
rapid
change.
Collabora,on
is
the
number-­‐one
trait
CEOs
are
seeking
in
their
employees.
–
IBM
Global
CEO
Study
2012

37. “In order to buy-in,
people have to
weigh-in.”
- Pat Lencioni

38. The New Leadership Model
“We are moving from
organizations well
managed to
networks well led.”
- Jim Collins

39. Five Ways to Dealing with Generations
• Power of Purpose & Alignment
• Strengths & Positivity
• Collaborate – What Do You Think?
• Learning & Development – L>C
• Technology

40. The Future is here, your move!

41. How can we help you keep your L>C?
www.blionline.org
• Strategy & Alignment
• Curriculum tied to strategy
• I2a Leadership Academy
• BLI Leadership Express - on-demand
leadership support
• Social learning
In a period of rapid change and
increasing complexity, the winners
will be those organizations who
can keep their rate of learning
greater than the rate of change
and greater than their
competition. – Tom Hood
http://cpa.tc/32r

42. Sources & References
• Managing Intergenerational Conflict in the
Workplace – Susan Hayword, MA, CHRP
• Mixing Four Generations in the Workplace
– Cam Marston
• Grown Up Digital – Don Tapscott
• Y-Size Your Business – Jason Ryan Dorsey
• For training on generational issues and
other success skills – check out our catalog
at www.blionline.org

43. Tom
Hood,
CPA.CITP
CEO
Maryland
AssociaFon
of
CPAs
Business
Learning
InsFtute
(443)
632-­‐2301
E-­‐mail
tom@macpa.org
Web
hSp://www.macpa.org
Web
hSp://www.blionline.org
Blog
hSp://www.cpasuccess.com
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hSp://www.blionline.org/blog
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