Leading Four Generations in the
www.blionline.org Workplace Tom Hood, CPA,CITP, CGMA CEO of the Maryland Association of CPAs and the Business Learning Institute

Tom Hood, CPA, CITP, CGMA
If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today ! Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 ! Top 150 Influencer by Linked-In ! Top 25 Influencers in Learning & HR by HR Examiner ! Top 25 Public Accounting Thought Leaders by CPA Practice Adviser ! Working on Learning Management with AICPA/ CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org http://www.linkedin.com/in/tomhood/

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Why all the fuss?

7 out
of 10

What is this all about?
• First time ever that we have 4 different generations in our workforce working together side-by-side • Traditionalists, Boomers, Xers, and Millennials (Y’s) • Each of these generations were impacted by various events that shape who they are and how they work • We need to understand what motivates the various generations and how to work together

Common Workplace Conflicts • Conflicts
frequently have generational issues as their cause • “He is not committed to his job” • “She does not listen to my ideas” • “He has a poor work ethic” • “He does not follow direction” • “I can’t believe the way he/she dresses” • “She treats me like my parents” • “What do you mean I can’t work from home on Friday’s” • “She does not listen to my ideas”

Consider the following: “What happens
when generations define success differently?” “How do the conflicting definitions of success affect how we motivate, coach and encourage in the workplace?”

The Devil Wears Prada When
Miranda (Meryl Streep) tells Andy (Anne Hathaway) that she is like her, Andy walks away and happily tosses her mobile phone into a fountain

Danger
Zone

Characteristics Traditionalists Born 1925-1945 Baby
Boomers Born 1946-1964 Generation X Born 1965-1977 Millennials Born 1978 or after Age Span 65 to 86 years old 46 to 64 years old 33 to 45 years old 32 or younger Traits Conservative Believe in Discipline Respect for authority Loyal Patriotic Idealistic Break the rules Time stressed Politically correct Pragmatic Self-sufficient Skeptical Flexible Media/Info/Tech savvy Entrepreneurial Confident Well-educated Self-sufficient Tolerant Team builders Soc ial l y /pol i t i cal l y conscious Defining Events Great depression World War II Korean War Vietnam War Woodstock Watergate Missing children Latch Key Kids Computers in school School shootings Terrorism Corporate scandals To Them Work Is If you want a roof and food…. Exciting adventure Difficult challenge To make a difference Work Ethic Loyal/dedicated Driven Balanced Eager but anxious Employment Retirement Second career Work/life balance Unrealistic Goals Education A dream Birthright Way to get to an end A given Communication Face to face Telephone Email IM/Text messaging Time at Work is Punch clock Visibility Why does it matter if I get it Is it 5 PM? I have a defined done today? life. Most need in the Continued involvement Recognition! More information Praise and fun; or is workplace past 65 that fun and praise?

Generation Gap or Generation Lap
In 1997, young people for the first time were recognized by adults as being authorities on something truly revolutionary – digital technology, interactive media, and COLLABORATION.” - Don Tapscott Grown Up Digital

Generation Gap or Lap? "The
speed of change makes you uncomfortable on a regular basis," he says. "That's so difficult for people who are paying mortgages, buying cars, trying to give their kids the things they had, to get them through school. You want to feel confident in the last 15 years of your career that after 25 or 30 years of effort, it's just going to work," he says. "But it isn't so. And I don't think you ever get over the fear of not knowing.” – Doug Gould, Ad Exec WSJ

In other words… What got
you here won’t get you there

What’s Keeping young CPAs up
at night? 1. Not enough ,me 2. Being reac,ve vs. proac,ve 3. Talent development 4. Keeping up 5. Growth (and opportunity) 6. Doing more with less 7. Informa,on overload http://cpa.tc/54s

11 things young professionals want
you to know 1. More collabora,on. 2. More transparency. 3. Encourage ini,a,ve. 4. Focus on strengths. 5. Expect the unexpected. 6. Take ,me to save ,me. 7. Look beyond the billable hour. 8. Engage your team in your vision. 9. Be realis,c. 10. Train your staff and expect accountability. 11. Take a financial risk on leadership. http://cpa.tc/54r

The Research

ü Flexibility ü Team cohesion
ü Collabora,on ü Supervisor support and apprecia,on ü A clear career path ü Social responsibility What do millennials want?

The Eight Net Gen Norms
that will transform business, education and government 1. Freedom – The freedom to work when and where you want 2. Customization – My job my life 3. Scrutiny – I know what you did last night 4. Integrity – Be a good company to work for 5. Collaboration – Teamwork 6. Entertainment – Work should be fun 7. Speed – Let’s make things happen now! 8. Innovation – Let me invent

We asked on June 25,
2013

MACPA Generational Symposium 1. Build
cross-generational work teams (collaborate, include, fun) 2. Communication & feedback 3. Involve in organizational purpose 4. Define work-life success in your organization 5. Embrace technology

Accounting
Students

What do you want from
your employer? 1. Flexibility & Work/Life Balance 2. Resources for Growth (training & development) 3. Job Security 4. Diversity & Inclusion 5. Mentorship

Generation Gap or Generation Lap
Maria: Do you think members of Gen-Y have any millennial traits we can actually use to our advantage? Rich: This sounds strange, but hear me out. Our most positive trait is that we’re inexperienced. What I mean with that is, today’s world is a lot different from yesterday’s. Inexperience means rejecting the status quo, and that’s what innovation is. We’re not afraid to, it’s a very positive thing I guess. We’re not stuck in this rut for so many years. The second most important thing is adaptability. We’ve lived in this time of rapid change, especially growing up in the first decade of the millennium. We’re used to it, it’s how we live. Hopefully my taking a risk will inspire others to do something bold. Source: Money Under 30

Tomorrow’s CPAs are: • Proactive
• Flexible • Collaborative • Trustworthy • Future-focused • Balanced • Technological

Four Themes from MACPA Leadership
Academy 1. Communication 2. Collaboration 3. Anticipation 4. Talent Development

Resources
http://cpa.tc/2u1
http://cpa.tc/2un

Resources
http://cpa.tc/58s
http://cpa.tc/4aa

CEOs have a new strategy
in the unending war for talent. They are crea,ng more open and collabora,ve cultures — encouraging employees to connect, learn from each other and thrive in a world of rapid change. Collabora,on is the number-­‐one trait CEOs are seeking in their employees. – IBM Global CEO Study 2012

“In order to buy-in, people
have to weigh-in.” - Pat Lencioni

The New Leadership Model “We
are moving from organizations well managed to networks well led.” - Jim Collins

Five Ways to Dealing with
Generations • Power of Purpose & Alignment • Strengths & Positivity • Collaborate – What Do You Think? • Learning & Development – L>C • Technology

The Future is here, your
move!

How can we help you
keep your L>C? www.blionline.org • Strategy & Alignment • Curriculum tied to strategy • I2a Leadership Academy • BLI Leadership Express - on-demand leadership support • Social learning In a period of rapid change and increasing complexity, the winners will be those organizations who can keep their rate of learning greater than the rate of change and greater than their competition. – Tom Hood http://cpa.tc/32r

Sources & References • Managing
Intergenerational Conflict in the Workplace – Susan Hayword, MA, CHRP • Mixing Four Generations in the Workplace – Cam Marston • Grown Up Digital – Don Tapscott • Y-Size Your Business – Jason Ryan Dorsey • For training on generational issues and other success skills – check out our catalog at www.blionline.org

Tom Hood, CPA.CITP CEO Maryland
AssociaFon of CPAs Business Learning InsFtute (443) 632-­‐2301 E-­‐mail tom@macpa.org Web hSp://www.macpa.org Web hSp://www.blionline.org Blog hSp://www.cpasuccess.com Blog hSp://www.blionline.org/blog Follow me on: ü Twi_er: h_p://www.Twi_er.com/tomhood ü LinkedIn: h_p://www.linkedin.com/in/tomhood ü Facebook: h_p://www.facebook.com/thoodcpa ü Plaxo: h_p://tomhood.myplaxo.com ü Slideshare: h_p://www.slideshare.net/thoodcpa ü Youtube: h_p://www.youtube.com/thoodcpa