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Ikea Roomshare
- 1. Kiai! Iain Phillips iain.philips@hyperisland.se Twitter: @iainphillips Welcome Minna Johans minna.johans@hyperisland.se Twitter: @minnajohans Katja Feldeús katja.feldeus@hyperisland.se Twitter: @katjafeldeus Thomas Björk thomas.bjork@hyperisland.se Twitter: @thomasbjork måndag den 9 november 2009
- 2. Kiai! Contents Introduction Insights Solution Benefits Promotion Q & A måndag den 9 november 2009
- 3. Kiai! How does IKEA create a better everyday life for people today? Furniture & Inspiration IKEA do furniture really well måndag den 9 november 2009
- 4. Kiai! So what can we improve? INSPIRATION måndag den 9 november 2009
- 5. Kiai! So what can we improve? INSPIRATIONINSPIRATIONINSPIRATIONINSPIRATIONINSPIRATION måndag den 9 november 2009
- 6. Kiai! How does IKEA inspire people today? Catalogue IKEA.com Campaign websites Stores & Showrooms Employees in the stores måndag den 9 november 2009
- 7. Kiai! How else do people get inspired? Magazines Blogs TV- shows (Grand Design, Extreme Home Makeover etc.) Celebrities Friends, the most trustworthy and biggest influence of all. måndag den 9 november 2009
- 8. Kiai! What problems have we found with IKEA’s inspiration? No real user interaction Limited amount Separate from the real world and the customer måndag den 9 november 2009
- 9. Kiai! What do these things mean? INTERACTION - Nike + måndag den 9 november 2009
- 10. Kiai! What do these things mean? UNLIMITED AMOUNT - Wikipedia måndag den 9 november 2009
- 11. Kiai! What do these things mean? REAL WORLD - Facebook måndag den 9 november 2009
- 12. Kiai! What do these things mean? REAL WORLD - Facebook måndag den 9 november 2009
- 13. Kiai! How can IKEA... Get their customers to interact with them? Provide unlimited amount of inspiration? Based on their everyday life? måndag den 9 november 2009
- 14. Kiai! Our answer is to use their... måndag den 9 november 2009
- 15. Kiai! måndag den 9 november 2009
- 16. Kiai! 1. Capture måndag den 9 november 2009
- 17. Kiai! 2. Tag måndag den 9 november 2009
- 18. Kiai! 3. Define måndag den 9 november 2009
- 19. Kiai! 4. Inspire måndag den 9 november 2009
- 20. Kiai! 5. Share måndag den 9 november 2009
- 21. Kiai! 6. Discover måndag den 9 november 2009
- 22. Kiai! 7. Connect måndag den 9 november 2009
- 23. Kiai! The benefits Create a sustainable digital presence Show IKEA products in real life homes Inspire people by letting them inspire each other People will spread the IKEA brand in a natural way IKEA can use the information created to improve their business (Research tool) måndag den 9 november 2009
- 24. Kiai! Promotion Beta phase with the employees Tagging campaign måndag den 9 november 2009
- 25. Kiai! Tagging Campaign måndag den 9 november 2009
- 26. Kiai! Continuation We see this as the first step in creating a wider, sustainable digital presence for IKEA We see this as a platform to be built upon for example: Mobile Device Apps: - Analyze your habits (using GPS & Pedometer) - Automatic room measurement (Photo recognition & angle analysis) - IKEA Eye (Photo recognition IKEA product) - Room Builder (Create and Furnish your rooms in 3D) måndag den 9 november 2009