Visa Canada asked me to talk about the following topic. Here's what I cam up with. Merchant Experiences in Social Media Description: Insights and tips into the strategies that merchants have taken to successfully harness the power of social media. An overview of recent merchant experiences - what's worked, what hasn't, and why. 3rd Annual Visa E-Commerce Summit (for merchants), April 23rd, 2007

1. Social media and the new conversations of e-commerce Thomas Purves, April 22, 2007 More: http://thomaspurves.com 3rd Annual Visa E-Commerce Summit Toronto, On

3. If, right now, all of your customers could be having a great big conversation with each other… Photo by denkrahm http://flickr.com/photos/station_nord/10340948/

4. What might they say? Photo by presta http://flickr.com/photos/presta/101334755/ NewMindSpace Pillow fight Flash Mob NYC

7. Standard Corporate Blogging, nowadays a no-brainer.

8. New Trends, video segments and user-generated video (If BYO don’t forget to make it linkable, embedable)

10. http://www.dellcommunity.com/supportforums/ Great, so long as you don’t mind quite how they phrase it. cprieto87 Bronze Posts: 2 Registered: 04-18-2007 Viewed 1011 timess Koaz: You're a GOD! I was having similar problem with rolling back a Vista machine to XP - changed the SATA drive and voila XP loads! Yeah - I called Dell Support, and they were useless. confused and bewildered

11. It turns out, the kids are crazy for Linux. (but consider, how representative is the audience?)

15. Disruptive Marketing: The Specialized Angel 1,125 blog posts 260k google hits 53 facebook group members http://www.flickr.com/photos/kwc/127795364/

22. “ One of those stupid little floor polishing droids almost just tripped me. The Death Star R&D department will pay dearly for this” - darthvader

23. Internet Web 2.0 Communities including end customers, stakeholders, public Channel 2.0 Communities including business & channel partners, etc Enterprise 2.0 Communities of employees. Intranet Extranet