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Enterprise2.0 Camp Toronto, Nov 7 2006 Gladstone Hotel

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Contents <ul><li>Industry – where are </li></ul><ul><ul><li>List of companies long </li></ul></ul><ul><ul><li>Early days </li></ul></ul><ul><ul><li>Power/challenge of E20 </li></ul></ul><ul><li>What is enterprise2.0 (this Stuff) </li></ul><ul><ul><li>What is the difference </li></ul></ul><ul><ul><li>Still up for grabs </li></ul></ul><ul><li>What is the promise 3 stages </li></ul><ul><ul><li>Old stuff better </li></ul></ul><ul><ul><li>New stuff </li></ul></ul><ul><ul><li>Brave new world </li></ul></ul><ul><li>The big picture </li></ul><ul><ul><li>Tacit work </li></ul></ul><ul><ul><li>The tie back to E20 </li></ul></ul><ul><li>A lot of work left to do </li></ul><ul><ul><li>We Don’t know anything yet </li></ul></ul><ul><ul><li>Why we’re here </li></ul></ul>

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Some History

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Not all of the ideas in Enterprise2.0 are new <ul><li>1960’s – 80s </li></ul><ul><ul><li>Various long-beards invent the internet. </li></ul></ul><ul><li>90s Web1.0 The Graphical Web Browser </li></ul><ul><li>2001 -2006 Web2.0 AJAX, Social Media, Communities, the Long Tail </li></ul><ul><li>2006 “Enterprise 2.0” Companies begin using Web2.0 first outside and then inside the firm </li></ul><ul><li>Using internet, academics and corporations can share data/ideas, collaborate globally electronically </li></ul><ul><ul><li>Killer apps: Email, usenet, MUDs </li></ul></ul><ul><li>“ Easy” revolutionary web publishing </li></ul><ul><ul><li>Killer apps: selling books online, used baseball cards, stockmarket bubbles, pr0n </li></ul></ul><ul><ul><li>Almost all business adopt email, build websites, intranets etc. </li></ul></ul><ul><li>Blogging redefines easy web publishing </li></ul><ul><ul><li>Democratization of media, blogging becomes powerful social tool </li></ul></ul><ul><ul><li>Everyone makes fun of no-revenue model web2.0 communities… until YouTube sells for 1.6 BILLION dollars </li></ul></ul><ul><li>Using internet, academics and corporations can exchange data/ideas, collaborate globally electronically </li></ul><ul><ul><li>Killer apps: ? </li></ul></ul>

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Before Internet

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Internets 1.0 = no one knows you’re a dog

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Thanks to Web2.0 problem solved! But surely we can aim higher?...

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What is Enterprise2.0? Web 1.0 Web 1.0 + Ajax

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What is Enterprise2.0? Web 1.0 + Ajax + mashup + User Content + Community = Web2.0 Web2.0 + solving an actual business problem = Enterprise 2.0

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Enterprise2.0 ≠ Web2.0 Web2.0 Enterprise 2.0 (well, sort of)

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First 50 or so of 200+ In this list There are many vendors State of the industry But no clear winners (yet)

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A few general categories <ul><li>Office 2.0 ( Desktop apps ported to the web) </li></ul><ul><ul><li>Always-on, accessible anywhere, reduced IT costs </li></ul></ul><ul><ul><li>But… UI shortcomings, broken when offline </li></ul></ul><ul><li>Existing Social media Tools </li></ul><ul><ul><li>Wikis, blogs, social bookmarking, chat/IM, RSS </li></ul></ul><ul><ul><li>But… not yet a perfect fit? Behaviour change, learning curve </li></ul></ul><ul><li>New Tools </li></ul><ul><ul><li>BaseCamp, EchoSign, DabbleDB, Concept Share, Firestoker </li></ul></ul><ul><ul><li>But… still young, killer app yet to emerge </li></ul></ul><ul><li>Wildcards (with announced interest in Enterprise2.0) </li></ul><ul><ul><li>Microsoft, Oracle, Lotus Notes </li></ul></ul><ul><ul><li>But… tied to proprietary platforms, products re/evolutionary enough? </li></ul></ul>

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So What? does it mean for Business?

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What does it mean for business? The business web Outsourcing Vertical integration Emergent, adaptive organizational structures Better cross-silo interactions Rigid Hierarchy Realtime co-collaboration Web apps Mobility, version control Desktop apps, +email attachments Innovation Cost Saving Inefficiencies Competitive Advantage Operational efficiencies Silos, bureaucracy Whole new Business Models Doing old things in new ways Doing things the old way Stage 3: Transformation Stage 2: Productivity Stage 1: Status Quo

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Tacit Interactions

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Social Media Tacit Media Web 2.0 Enterprise 2.0

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The Changing Definition of Work <ul><li>Tacit Work </li></ul><ul><ul><li>Combination of insight, experience and context </li></ul></ul><ul><ul><li>e.g. Healthcare, finance, application design </li></ul></ul><ul><li>Transactional </li></ul><ul><ul><li>Routine/Procedure based </li></ul></ul><ul><ul><li>Retail, airlines, hospitality </li></ul></ul><ul><li>Transformative </li></ul><ul><ul><li>Physical inputs/outputs </li></ul></ul><ul><ul><li>Construction, mining, manufacturing </li></ul></ul>Source McKinsey 2005, US Wage & Labor statistics

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Businesses Place High Value on Tacit Work Highest wage Category and growing faster Source McKinsey 2005, US Wage & Labor statistics

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We are moving to an economy based on tacit interactions <ul><li>Tacit employees are your most expensive and your most important </li></ul><ul><li>Studies show largest variances in competitive advantage are highest in the industries most dependent on tacit interactions </li></ul><ul><li>Proportion of tacit work is increasing in all sectors as routine/transactional work is automated or outsourced. </li></ul>

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The Role of Enterprise2.0 <ul><li>Leveraging tacit knowledge of your employees and driving these tacit interactions will drive your competitive advantage in the future </li></ul><ul><li>Tacit Interactions matter increasingly both inside the firm and without </li></ul><ul><li>We need new technologies to help us cope with/ manage/ enable these new business complexities </li></ul><ul><li>Enterprise2.0 can give us these tools </li></ul><ul><ul><li>Many-to-many communication tools </li></ul></ul><ul><ul><li>Collaboration-focused design philosophies </li></ul></ul><ul><ul><li>More efficient interactions through better workflow </li></ul></ul><ul><ul><li>More efficiently connecting ideas, people and knowledge </li></ul></ul>

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But, it takes more than just the technology. A Wiki at work A Wiki waiting for its tipping point. the blank canvas problem

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But we’re only at the Beginning <ul><li>What will these new tools look like? </li></ul><ul><li>What new problems will they create? </li></ul><ul><li>How do we teach new work behavior? </li></ul><ul><li>What about resistance to change? </li></ul><ul><li>Which industries will embrace change first? </li></ul><ul><li>Which will fall behind? </li></ul><ul><li>Are the questions we’ve gathered you here to talk about. </li></ul>