3. HOSTING YOUR OWN SITE
IS NOT A LEISURE TRIP

4. EXCEPTIONAL WEB HOST

5. SLOW PAINFUL DEATH

6. • Commit to a schedule
• Be consistent
• Write content that invites discussion
• Invite guest writers
• Advertising
CONTENT PLANNING

7. DISASTERS
WILL HAPPEN

8. RECOVERY PLAN
• Daily / Weekly / Monthly Backups
– All site files (themes and plugins)
– Database
• Pick 3 offsite backup locations
– Amazon
– Dropbox
– Email

9. BORING VANILLA THEME

10. SHOW YOUR PERSONALITY
• Mobile Responsive
• Colors
• Images
• Video

11. CONFUSING SITE FLOW

12. EASY SITE NAVIGATION
• Start from the top left
• Work down
• Then across
• You don’t have to show everything
• Use categories and tags
• MUST HAVE SEARCH

13. EASY SITE NAVIGATION

14. KNOW YOUR VISITORS - ANALYTICS

15. THE 5 W’s

16. CACHE NOT CASH
This term is pronounced like "cash" -- not "catch," and
definitely not "cashé." There are many different types
of caches but they all serve the same purpose. A
cache stores recently-used information in a place
where it can be accessed extremely fast.

17. BACKUP - BACKUP - BACKUP

18. GET THE WORD OUT

19. SUPER CHARGE YOUR
WORDPRESS

20. Thank you!
http://thomallen.com
@thomallen
http://thom.ws/17BtgQt